Trident MKT501 2019 January Module 1 Discussion (dq1+dq2) Latest

MKT501 Strategic Marketing

Module 1 Discussion

WEEK 1 DISCUSSION POST

Provide a brief description of the product/service with which you will work.

Visit US Framework and VALS™ Types and complete the following:

•             Choose three possible profiles for your product’s audiences. NOTE: You can take the VALS survey if you wish.

•             Explain why you are targeting these segments. Provide three possible places to advertise to these audiences.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 DISCUSSION POST

Speaking the Right Language

Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media.

•             Provide a brief description of your chosen product/service. (This should be used throughout class.)

•             Select a competitor’s product or service and list at least three places where you found it promoted.

•             Discuss how each promotion caught your attention.

•             What made you notice this ad or placement?

•             What type of appeal did the messages use to capture attention?

•             Did you or will you buy the product because of the ad? Explain why or why not.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.