Trident MKt301 module 1 (case+ slp +discussions) 2018

Discussion 1: Why Do We Need to Learn About Marketing?

 

Previous  Next 

Marketing has touched many aspects of our lives since childhood; we are consumers. As professionals, mastering marketing techniques makes us valuable in the workplace. Marketing plays a role across all industries.

Week 1 Discussion Post

First, we’ll research definitions of marketing from course readings and reference books. Then we’ll apply marketing to our career paths with a hands-on professional application.

Find three different resources that define marketing. Analyze these definitions. Rather than looking at the definitions, think about them and explain marketing using what you learned. If you are looking at the text or reference book entry and changing a few words here and there, you are NOT LEARNING anything and you are probably copying or editing. With your book closed and the definitions out of sight--that is when you start writing YOUR version.

Share your definition of marketing and cite the three sources used within the post. Do not copy or quote; explain marketing in a way that features your style of thinking and writing. End your post by providing an APA-formatted reference list for the three sources that helped develop your definition of Marketing.

This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

• Select a post from a classmate and discuss how it compares with your posted definition.

2nd Interactive Response:

• Select another post from a classmate and discuss how the content connects to customer value, segmentation, targeting, or positioning.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Week 2 Discussion Post

Select a product or service from the MKT301 Product List and research a company that sells this type of product or provides the service. Based on your definition from Week 1, analyze whether the company should be considered good marketers or not.

The list is divided into categories that reflect career paths followed by many of Trident’s students. It allows you to pick a product that can work for your future profession. If you would like to choose a product or service not listed above, you must receive faculty approval early in Week 1. If you did not get approval prior to posting, you may need to redo the work.

This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Responses to Classmates

1st Interactive Response:

• Select a post by a classmate and critically assess the sources used. Explain if they appropriate for undergraduate study and managerial applications.

2nd Interactive Response:

• Select a second classmate’s and critically analyze if the examples presented show an understanding of the role marketing plays in business today.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Why a discussion post and replies for each week? Planning and time management are invaluable skills for business professionals who juggle jobs, personal lives and other endeavors. Coming to terms with balancing priorities in an academic setting is a transferable skill to the workplace. Making optimum decisions about scheduling can help you excel along the career path.

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of work submitted. Rubrics for Cases and SLPs are found on the Dropbox link for those assignments.

Module 1 - Case

INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Assignment Overview

Research: Understanding The Marketing Environment

To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.

Case Assignment

Using the industry of the product/service you chose in your Discussion assignment, complete the following:

Industry Research

• Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), conduct secondary research on the industry in which your chosen product/service operates.
• From your research and what you have learned in the readings, identify 3 marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case1) to create your submission.

Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format (see specific research requirements)

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. You can access the rubrics under "Assessments" above.

 

Module 1 - SLP

INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Marketing Environment Application

In this module’s Case Assignment, you researched marketing forces using quality academic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.

Real-World Application

• Analyze why & how each of the three marketing factors will impact the chosen product/service.
• Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

NOTE: All or nearly all of your research will come from the articles used in this module’s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP1) to create your submission.

Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
• The reference list page in APA format

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The rubrics can be viewed under Assessments at the top of the page.