Trident BUS401 module 4 case
Question # 00129496
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Updated on: 11/05/2015 01:07 AM Due on: 12/05/2015
Case 4 International Market Selection and Market Entry
Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria, and offers rental services to almost 1 million customers.
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:
1. What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials.
2. What mode of entry should Zipcar use to enter the country or countries that you chose? For example, should it use a joint venture, franchising, a greenfield strategy, something else?
Background Materials:
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65, 1
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196.
Paper Format as follows:
Set 1-inch margins on all four sides.
Use 12-point type throughout; don’t use different type sizes.
Double-space the text throughout the paper, including the reference page.
Do not put extra spaces between paragraphs or between headings and paragraphs.
Use italics or bold for emphasis, but use them sparingly or it becomes too distracting for your reader
Must have in-text citations
Must have references (APA format)
Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria, and offers rental services to almost 1 million customers.
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:
1. What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials.
2. What mode of entry should Zipcar use to enter the country or countries that you chose? For example, should it use a joint venture, franchising, a greenfield strategy, something else?
Background Materials:
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65, 1
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196.
Paper Format as follows:
Set 1-inch margins on all four sides.
Use 12-point type throughout; don’t use different type sizes.
Double-space the text throughout the paper, including the reference page.
Do not put extra spaces between paragraphs or between headings and paragraphs.
Use italics or bold for emphasis, but use them sparingly or it becomes too distracting for your reader
Must have in-text citations
Must have references (APA format)
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Rating:
/5
Solution: Trident BUS401 module 4 case