Trident BUS401

BUS401 CASES:
Module 3 - Case
The Cultural Environment of International Business
Assignment Overview
The number one semiconductor company in the world, Applied Materials, recently merged with the world's number three semiconductor company, Tokyo Elecktron. The stock prices of both companies went up significantly after the merger was announced, which shows that investors welcome this move that may create synergies and help both companies battle declining revenues in the semiconductor industry. However, even though there are potential benefits to this merger in terms of operational synergies, the human side of a merger can often be difficult. Furthermore, Japanese and American cultures are widely perceived as being extremely different from each other, which may add to the difficulties in managing the human side of this merger.
For this assignment, review the following two articles and do some of your own research on these two companies:
McClatchy, S. (Sep 2013) Applied Materials to merge with Tokyo Electron, Tribune News Service, Washington [Available on ProQuest]
Negishi, M. (Sep 2013) Deal-shy Tokyo Electron chief pushed for sale to Applied Materials; Tetsuro Higashi's decision was based on experience watching Japanese peers flounder, Wall Street Journal (Online), New York, N.Y [Available on ProQuest]
MODULE 3 Case Assignment
Once you've finished researching these companies and reviewing some of the key concepts of cross-cultural management in the background materials, write a 4- to 5-page paper answering the following questions:
1.What do you think the biggest challenge in terms of cross-cultural management will be in the merger of these two companies? Remember to consider the issue of differences in national cultural values between Japan and the United States.
2.What steps do you recommend be taken to help ease cultural differences between the two companies?
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MODULE 4 CASE:
International Human Resource Management
Assignment Overview
Arik Air is one Nigeria’s largest airlines and one of the largest airlines in all of Africa. Its employment situation is a bit unique in that close to 10 percent of its employees are expatriates. Recruiting and retaining expatriates to work as pilots or other positions in Nigeria can require higher salaries than are typically paid to local workers. However, disparities in wages between expatriates and local employees can lead to resentment. Overall, the human resource situation for a company that operates globally and hires globally such as Arik Air can be quite complicated.
Do some research on Arik Air and the human resource situation in Nigeria. Below are a few articles to get you started:
Arik Air customer base soars (Jan. 31, 2014). AllAfrica.com. Washington. [Available in ProQuest]
Nigeria loses N500 billion annually to expatriate pilots. (Jan. 24, 2014). AllAfrica.com [Washington] 24 Jan 2014.
Fajana, S., Owoyemi, O., Elegbede, T., & Gbajumo-Sheriff, M. (2011). Human resource management practices in Nigeria. Journal of Management and Strategy, 2(2), 57.
Now suppose that Arik Airlines has been purchased by an American company, which now has to develop a plan to address the issue of hiring and maintaining a well-qualified pilot staff and making all of Arik’s employees feel welcome under the new American parent company. Also, suppose that you have been tasked with coming up with a solid human resource plan for the new American owners of Arik Air. You need to make major decisions such as how much to rely on local staff, how much to rely on employees from the United States or other countries, and how to deal with the sensitive issue of how an American company manages local employees who may be resentful of their new owner. In order to do this, you will need to use what you’ve learned in the background materials in this module as well as what you’ve learned in the previous modules about assessing the local environment of a country.
MODULE 4 Case Assignment
In a 4- to 5-page paper, present a strategic human resource plan considering the following issues:
1.The economic/political environment in Nigeria—how will this influence the difficulty in hiring local staff or recruiting expatriates to come work in Nigeria? How will this influence your strategy?
2.Nigeria’s national culture—what implications will cultural differences between the United States and Nigeria have on your strategic plan? What difficulties do you anticipate, and how do you propose to deal with them?
3. How much should the American company rely on local pilots and managers vs. expatriate pilots and managers? Keep the issue of potential local resentment of expatriates in mind.
Remember that your paper should reflect an integration of both what you learned in the background materials about the key general aspects of international human resource management, and what you’ve specifically learned about the unique issues involved in managing human resources in an airline in Nigeria. Your task is to apply the background materials to the specific issues that would be faced by an American company if it were to purchase Arik Air.
Assignment Expectations
•Answer the assignment questions directly.
•Stay focused on the precise assignment questions; don't go off on tangents or devote a lot of space to general background materials.
•List supporting references and cite sources in proper format. See this link for Trident's basic writing guidelines: Student Guide to Writing a High-Quality Academic Paper.
MODULE 5 CASE:
International Market Selection and Market Entry
Assignment Overview
Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria, and offers rental services to almost 1 million customers.
Read the following two articles and do some of your own additional research on Zipcar:
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on ProQuest)
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65, 1 (available on ProQuest)
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196. (available on ProQuest)
MODULE 5 Case Assignment
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:
1.What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials.
2.What mode of entry should Zipcar use to enter the country or countries that you chose? For example, should it use a joint venture, franchising, a greenfield strategy, something else?
Assignment Expectations
•Answer the assignment questions directly.
•Stay focused on the precise assignment questions; don't go off on tangents or devote a lot of space to general background materials.
•List supporting references and cite sources in proper format. See this link for Trident's basic writing guidelines: Student Guide to Writing a High-Quality Academic Paper.

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