TOPIC: Starbucks should extend its brand into the detox tea industry.

TOPIC: Starbucks should extend its brand into the detox tea industry.

Question # 00531214 Posted By: bribri_09 Updated on: 05/21/2017 05:50 PM Due on: 05/21/2017
Subject Marketing Topic Marketing Tutorials:
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Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

TOPIC: Starbucks should extend its brand into the detox tea industry.

Fast Facts

Voted 2013 Retailer of the year  for Visual Merchandising and Store Design

Voted 2012 50 Most innovative companies

There are 23,571 starbucks in the world

13M active Starbucks Reward Loyalty Program members

Makes 21 Billions a year; triple from 10 years ago

40% of the coffee market share

Bibliography.

Starbucks Company Profile. 2015, March 14. Retrieved May 21, 2017, from https://www.starbucks.com/about-us/company-information/starbucks-company-profile

Tucci, C. Starbucks. 2016, August 02. Retrieved May 21, 2017, from https://www.statista.com/topics/1246/starbucks/



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  1. neil2103
    Tutorial # 00528284 Posted By: neil2103 Posted on: 05/21/2017 05:54 PM
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