The Virgin Group - Analysis using understandable terms

Read the attached document and write a 4 to 6 page paper on the Virgin Group of 2012. It is also to include a reference page and 5 resources.

Executive Briefing Report (Create a Title Here)
Summary/Introduction
Clearly explain your external analysis using understandable terms for your selected firm; use
the results from the PEST and Porter’s Five Forces strategic models in your analysis. External Analysis
Present your analysis so that it effectively addresses the key findings and your
recommendations; Write clearly; you may use graphics, bullets and headings to deliver the
analysis in an organized easily read format; you may have several sub-headings to address the
assessment’s scoring criteria: Explain key findings from PEST analysis. Explain key findings from Five Forces analysis. Summarize key findings/results for both models. Recommend strategic actions for leadership as a result of the external analysis. Provide supporting evidence
Use at least five current, scholarly, or professional resources to support your analysis. Include a
reference page in addition to the report. Conclusion
Succinctly summarize the key findings and recommendations of your external analysis for your
selected firm. 1