The Shopping Revolution - How Successful Retailers Win Customers

The Shopping Revolution - How Successful Retailers Win Customers

Question # 00767637 Posted By: dr.tony Updated on: 06/25/2020 02:17 PM Due on: 06/25/2020
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The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

http://www.youtube.com/watch?v=5kCJQWOCkqw

1.  Based on the video discussion, what are the consumers' trends in the retailing area? (2pts)

2. Please describe the framework of "Kahn Retailing Success Matrix " in detail. How does this framework help explain the success/failure of the retailers? (4 pts)

3. What are the key factors of Amazon's success? Compared with other online retailers, how does Amazon improve customers' online shopping experience? (4pts)

Requirement

1. This is an individual work. 

2. Professional writing style, avoid colloquial words/terms.

3. Please submit a Word document, 12 ft size, double space. 

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  1. dr.tony
    Tutorial # 00767241 Posted By: dr.tony Posted on: 06/25/2020 02:18 PM
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