The quote from Harold Coffin (1905-1981)

The quote from Harold Coffin (1905-1981)

Question # 00784238 Posted By: dr.tony Updated on: 11/19/2020 12:17 PM Due on: 11/19/2020
Subject Education Topic General Education Tutorials:
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 In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need?  

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  1. dr.tony
    Tutorial # 00784133 Posted By: dr.tony Posted on: 11/19/2020 12:17 PM
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