The First Step in Entrepreneurship - Business plan evaluation - Assignment 4B

Question 1:  From http://www.bplans.com/sample_business_plans.php, what is the name of the business plan that you chose to evaluate?

Answer for Question 1

Question 2 What is the URL for your chosen plan? (for example http://www.bplans.com/software_publisher_business_plan/executive_summary_fc.php#.UR5i8aVfB8E)

Answer for Question 2

Question 3 Please evaluate the completeness of the company summary. Your evaluation of the company summary should discuss the mission and describe the types of products or services offered by the company. (One paragraph response)

Answer for Question 3

Question 4 Please evaluate the product description. The features and functions of the product should be clearly described. A discussion of the differentiating factors from competitors as well as prices should be included. (One paragraph response)

Answer for Question 4

Question 5 Please evaluate the market segmentation. Define the target market segments in detail to include a numeric market size and a discussion of market trends. (One paragraph response)

Answer for Question 5

Question 6 Please evaluate the industry analysis. Discuss the current state of the industry and assess the future of the industry using quantifiable terms. (One paragraph response)

Answer for Question 6

Question 7 Please evaluate the marketing strategy. Discuss the distribution strategy and describe the marketing programs. Include the position statement, if any. Assess if the pricing strategy is logical. (One paragraph response)

Answer for Question 7

Question 8 Please evaluate the sales strategy. Assess how the sales strategy aligns with the target market segments. Include any sales goals and timelines. (One paragraph response)

Answer for Question 8

Question 9 Please evaluate the management summary. Assess if the management team is well constituted and if there are any management team gaps. Discuss the personnel plan. (One paragraph response)

Answer for Question 9

Question 10 Please evaluate the financial plan. Discuss the key expenses, expected sources of funding, and the revenues plans and forecasts. Define the amount of funding needed to launch the company. (One paragraph response)

Answer for Question 10

Question 11 If you were an investor, would you invest in this plan? Why or why not? Your response should be logical and clearly express your point of view. (One to two paragraph response)