The Course Project provides students with the opportunity

McDonalds

The Course Project provides students with the opportunity to apply technical analysis measurements they learned throughout the course to a stock that trades on the New York Stock Exchange (NYSE) or the NASDAQ, interpret the data, and make a buy or sell recommendation based on their interpretations.

Final Paper

Your Final Paper should meet the following criteria.

Structure: The paper should be three to four pages; however, substantial content will be weighted more than length. The content should be in a 12-point Times Roman font.

Content: The paper must include the following five sections.

· The background of the company with a lifecycle analysis

· An analysis of Return on Equity

· The company's projected future growth rate of earnings

· An analysis of its required rate of return using the CAPM measurement

· The company’s intrinsic value using the discount valuation techniques

Describe the competitive forces in the industry, including the company's relative advantages and disadvantages to its competitors, and include a discussion on ROE as the basis for growth. This analysis should include demographic trends. Do not just state that "GE has grown at 10% in the past and will again in the future." You should explain why you think that GE can grow 10% (for instance, because you think its products will appeal to a certain demographic that is growing at X%). Given the outcome of your research and technical analysis, you will provide a buy or sell recommendation and estimated price target.