The Branding Strategy of Bernard Arnault

Your main objective is to make observations about how the manager you study practically handles some of the organizational issues that are covered in the course syllabus.(attached)

After reading the book named Everything Luxury: The Branding Strategy of Bernard Arnault (Bernard Arnault Books Book 1) (https://www.amazon.com/Everything-Luxury-Branding-Strategy-Bernard-ebook/dp/B09G222W29/ref=sr_1_2?keywords=Bernard+Arnault&qid=1687847026&s=books&sr=1-2) write a Memo. 

In the memo, you should talk about what leadership style Bernard Arnault has and why say so(examples).

What are his leadership skills and traits and how does he solve problems with these skills?

What I think his major skills would be:

Major Traits:

• Perceptive
• Persistent
• Determined
• Diligent
• Conscientious

Styles:

• Employee-Oriented & Decision-Oriented
• Autocratic
• Transformational

Feel free to add more if you have more thoughts.

Length: 2-3 pages (single-spaced); a list of references does not count toward the page limit

Sources and Collaboration: Please list any supplemental materials you used in order to complete this assignment at the end of your memo. Any information that is taken from a specific source (including from course readings) should be properly documented with a citation (any the citation format is fine).

Grading Criteria

1. Usefulness of content. You should provide accurate and relevant information. The material should address how the practitioner approaches topics covered in this course throughout the semester.

2. Depth of content. Your project should go beyond simple reporting of facts and should contain your own analysis (e.g., comparisons across sources, synthesis of different ideas). Through your analysis, you should demonstrate an ability to understand and evaluate organizational/managerial challenges and strategies.

3. General clarity and professionalism of communication. Your content should be well-organized.

- For the memo: Writing should exhibit accurate grammar/spelling and contain formatting/organization that facilitates skimming by the reader.