TESC BUS421 MODULE 6 DISCUSSION 7
Question # 00079040
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Updated on: 07/01/2015 10:43 AM Due on: 07/31/2015
In Discussion Forum 7, post your response to the following discussion topic. Reply to at least two classmates' responses by the date indicated in the course Calendar.
The Marriott Corporation is in the following businesses, among others:
- hotels of different types
- long stay residential hotels
- luxury resorts
- time share properties
- airline catering
- institutional food services
- franchised operations
- credit card tie-ins
- travel operations
Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott's different businesses seem to have competitively valuable cross-business relationships.
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Solution: TESC BUS421 MODULE 6 DISCUSSION 7