TESC BUS421 MODULE 5 DISCUSSION 5

In the Discussion Forum 5, post your response to the following discussion topic. Reply to at least two classmates' responses by the date indicated in the course Calendar.

• Assume you are in charge of developing the strategy for a beer making company in the U.S. You are looking at expanding your sales outside the U.S. where incomes are rising fast. One issue is whether you should pursue a multidomestic or a global strategy. Explain which strategy will be appropriate to increase the sales of your beer in foreign markets. Give reasons for your answer.