TAMUC MKT521 midterm exam

Question 1.1.In which of the external environments changes usually occur most slowly?(Points : 2)

Question 2.2.

Jersey G. wanted to start a decorating business. She identified several possible target markets, but decided to serve a market composed of recently married couples that owned their first home. Jersey appears to be following ____________.

(Points : 2)

Question 3.3.MICRO-marketing effectiveness can be measured by ______________. (Points : 2)

Question 4.4.Mickey and Minnie Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Minnie's car to purchase a minivan. Mickey and Minnie decided on a Honda Odyssey because Minnie is familiar with Hondas and thinks they are very reliable. In this purchase situation, Mickey and Minnie's family life cycle stage is a _____________ segmenting dimension, and the benefit Minnie seeks (reliability) is a _____________ segmenting dimension.
(Points : 2)

Question 5.5.Which of the following observations concerning planning strategies for international markets is false? (Points : 2)

Question 6.6.A producer of electrical components combined electrical supply wholesalers and manufacturers of electrical equipment into the same market segment, one of several segments it was targeting. Soon it lost the manufacturers' business to a competitor. It seems that the firm failed to consider the risk of ______________________.


(Points : 2)

Question 7.7.Which of the following statements best describes the modern view of marketing? (Points : 2)

Question 8.8.

From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because _______________.

(Points : 2)

Question 9.9.

A marketing manager should __________________.

(Points : 2)

Question 10.10.When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of _____________. (Points : 2)

Question 11.11.Prince wants to design a necklace he would like to give his girlfriend, Charming. Lately though, he has noticed that he is constantly "designing" the piece in his head. At times, he even dreams about the finished work. Prince is probably going through _________ behavior. (Points : 2)

Question 12.12.A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef. Clearly, this firm's opportunities may improve with this change in the ______________.
(Points : 2)

Question 13.13.The marketing management team for TAMUC Motors brainstormed a variety of solutions to the problem of how to transport people in the world. This process came during the __________ step in the market segmentation process.
(Points : 2)

Question 14.14.An emphasis on a single country's interests before everything else is known as __________. (Points : 2)

Question 15.15.When you are "in the market" for a new car, and are considering different brands to purchase, what type of market is involved? (Points : 2)

Question 16.16.A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring _______________. (Points : 2)

Question 17.17.Which of the following would be the most difficult task facing a marketing manager?(Points : 2)

Question 18.18.Which of the following statements about marketing is FALSE?


(Points : 2)

Question 19.19.Kim, a new salesperson for Basketball Foods, wants to call her ex-boyfriend Chris, another salesperson for Basketball Foods using the company provided cell phone. She is hoping to rekindle their past relationship. However, Kim knows that there is a strict company policy against using company equipment for personal use. But Kim also knows that no one checks the phone log for calls. This relates to __________ as an influence in ethical decision making. (Points : 2)

Question 20.20.Good marketing managers know that ________________________. (Points : 2)

Question 1.1.Managers are now applying a new screening criteria, sustainability, that reinforces the importance of meeting present needs without compromising the ability of future generations to meet their own needs.

(Points : 2)

Question 2.2.The "continuum of environmental sensitivity" suggests that industrial products are more sensitive to the cultural environments in which they are placed than high-style consumer products. (Points : 2)

Question 3.3.Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity. (Points : 2)

Question 4.4.The legal environment sets the maximum standards of ethical behavior in a society. (Points : 2)

Question 5.5.Nike moved beyond shoes and sportswear to offer its athletic target market a running watch, digital audio player, and even a portable heart-rate monitor. This is an example of a market development strategy. (Points : 2)

Question 6.6.A firm usually has different strategy possibilities that it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm. (Points : 2)

Question 7.7.Because almost all of the world's population can read and write, international marketers have no problems in communicating with potential customers no matter where they live.
(Points : 2)

Question 8.8.Unfavorable trends in the domestic marketing environment may make the international marketing environment very attractive. (Points : 2)

Question 9.9.Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market. (Points : 2)

Question 10.10.A firm involved in international marketing should pay even more attention to segmenting than a firm that sells only in the United States. (Points : 2)