SuperBowl Ad Assessment

SuperBowl Ad Assessment

https://www.ispot.tv/ad/IT1Y/amazon-super-bowl-2019-teaser-alexa-what-is-the-amazon-beta-testing-program-ft-mark-kelly

https://www.ispot.tv/events/super-bowl-commercials

What’s Your Top Spot—Bottom Spot & Why?

What was your favorite SuperBowl ad--one that you think was particularly effective with the target audience? Which one missed the mark with the audience? Use the link https://www.ispot.tv/events/super-bowl-commercials Once you've selected two ads, analyze their persuasive strategies by identifying the following: Purpose/Value: What's the ad trying to persuade you to do? Is a strong benefit featured in the ad? Is the ad consistent with the brand's history & reputation? Target Audience: What group of people is the ad trying to persuade? Does the ad engage the audience?

Reasoning & Evidence: What reasons or facts does the ad give for why you should buy the product or do what they want you to do? (You should buy this brand because _______ or if you buy this product, then you will ___________). Do the reasons given in the ad make sense?

Relevance: Does the ad try to persuade you with any irrelevant evidence--statements, images or facts that have nothing to do with the product or idea being sold?

Unique: Is the ad unique? Did the ad stop people and make them watch yet stay true to the brand? Will the brand & benefit be remembered? Are the viewer's thoughts favorable?

https://www.ispot.tv/events/super-bowl-commercials

https://www.ispot.tv/browse