Successful marketing companies in the 21st century use

QUESTION 1

1. Successful marketing companies in the 21st century use __________________________ to define and refine their approaches to their customers and their markets.
2. marketing analytics
3. Google glasses
4. customer orientation
5. competition-based simulations
6. 
   

QUESTION 2

1. Employees, customers, society, and the marketplace (along with government, media and watchdog groups) represent some of the ______________________________ that influence a business.
2. trade restriction organizations
3. key CSR stakeholder groups
4. field operations specialists
5. federal research agencies
6. 
   

QUESTION 3

1. A company can address the long-term consequences of its business operations on ethical, social and environmental concerns through the development of __________________________.
2. CCIP or Corporate Community Improvement Projects.
3. COP or Corporate Outreach Projects.
4. CSR or Corporate Social Responsibility.
5. CSR or Customer Service Responsibilities.
6. 
   

QUESTION 4

1. When a persistent increase in prices of goods and services takes place, it is called _____________________. This can hurt retailers because it means that consumers can purchase ________________ with each dollar they earn in the workplace.
2. inflation; less
3. inflation; more
4. deflation; less
5. recession; more
6. 
   

QUESTION 5

1. Metrics are used to measure a trend, dynamic, or characteristic, and are useful for marketers because:
2. it requires little math or analysis, and can be done by walking through local stores to "measure the pulse" of the firm.
3. they are available to elite, highly-profitable firms, and require years of training / development to implement.
4. the firm can sponsor activity levels in specific markets that operate without social media or extensive marketing channels.
5. the employees can review marketing implementation programs, look at overall and individualized sales / performance results, and accountability / rewards for team members.
6. 
   

QUESTION 6

1. One of the latest signs that corporations are embracing social responsibility is through their programs in ___________________.
2. attention diversion --- where the firm brings focus to all the bad things happening around the world and among their competitors.
3. hiring CSO or Chief Solutions Officers who will fix public relations issues with strategic marketing ads.
4. better response times to social media, Twitter firestorms, and negative publicity.
5. charitable donations of time - products - services, diversity initiatives, and energy / conservation / alternative sources programs.
6. 
   

QUESTION 7

1. Marketing Analytics provides an opportunity for companies to develop a deeper understanding of customers. It focuses on all of the following EXCEPT:
2. using industrial espionage to spy on the competition.
3. using available customer data to balance benefits with costs.
4. focus on lifetime profitability of customers through building relationships.
5. embracing new technologies to connect with customers using social and mobile media.
6. 
   

QUESTION 8

1. Shifts in the three economic factors of ____________________________________________ make marketing easier for some firms and harder for other firms.
2. products, services and intangible measurements
3. trade negotiations, mobile marketing rates, and political regulations
4. interest rates, analytics factors, and territorial rates
5. inflation, foreign currency fluctuations, and interest rates
6. 
   

QUESTION 9

1. The term marketing is best defined as:
2. getting as much money from unsuspecting suckers as possible.
3. processes for creating and delivering value to customers and managing customer relationships for organizational benefit.
4. taking advantage of those who have more money than common sense.
5. the root of all evil.
6. 
   

QUESTION 10

1. Consumers are influenced by their __________________ which includes culture, demographics, social, technology, economic, and political / legal factors.
2. trends and assimilations analysis
3. compartmentalization trends
4. spending compensity factors.
5. macroenvironment
6. 
   

QUESTION 11

1. Sustainability is based on a simple principle according to the U.S. Environmental Protection Agency: Everything that we need for our survival and well-being depends, either directly or indirectly, on ____________________________.
2. engineering and safety responsibilities
3. our natural environment
4. economic success of the U.S.
5. legal cases and philanthropic contributions
6. 
   

QUESTION 12

1. The four stages developed through the evolution over the years of marketing are:
2. North, South, East and West.
3. Land, Labor, Capital and Knowledge.
4. Production, Sales, Market, and Values-Based Marketing.
5. Psychological, Persuasive, Manipulative and Hidden.
6. 
   

QUESTION 13

1. The four P's of the marketing mix include:
2. none of these are correct
3. popularity, professionalism, physical attributes, photography
4. price, product, physical location, public relations
5. product, price, promotion, place (distribution)
6. 
   

QUESTION 14

1. The changes in U.S. population and buying power are highlighted by ______________ who have an estimated $1.3 trillion to spend in 2015, which is a ______________ increase from 2010.
2. White / Caucasian residents; five percent (5%)
3. African American residents; ten percent (10%)
4. Asian American residents; twenty percent (20%)
5. Hispanic American residents; fifteen percent (25%)
6. 
   

QUESTION 15

1. Regulation to protect consumers in the U.S. began in 1906 with the _________________________ because of ____________________ which led to illness and death among consumers.
2. Federal Food and Drug Act; unethical business practices
3. Federal Trade Commission Act; deceptive advertising
4. Nutrition Labeling and Education Act; missing or misleading nutrition facts
5. Telemarketing Sales Rule; fraudulent telephone activities