SU MBA6710 - The Business Plan

MBA6710

Instructions

The Business Plan

Design a detailed business plan for a new product, service, or business venture of your choice. This could be an idea you have been contemplating or a product presently being marketed, but your business plan must reflect the uniqueness of the idea. For example, it might involve the modification of a certain product based on the unique needs of your community or peer group. Follow the business plan outline provided in Table 8.1 of the course textbook. Be sure to include:

• Title page
• Table of contents
• Executive summary
• Description of product, service, or business
• Description of industry or industry closest to your product or service
• Marketing plan
• Financial plan
• Production plan
• Organizational plan
• Operational plan
• Summary
• Appendices (exhibits)

While it is expected that plan components may vary in length, each should contain detail commensurate with its nature and importance.

Submission Details:

• Submit your answers in a 5- to 6-page Microsoft Word document, using APA style.
• Name your document: SU_MBA6710_W3_LastName_FirstInitial.doc.
• Submit your document to the Submissions Area by the due date assigned.