Strayer MKT510 week 6-8 discussions

Week 6 Discussion 1

"Consumer Lifestyle" Please respond to the following:

· From the first e-Activity, determine whether or not the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause the results to differ.

· From the second e-Activity, examine the pros and cons of business owners trying to use the Nielsen’s Website without paying for any further services from the organization. Examine the additional insights that Nielsen’s has to offer, and determine whether it is more beneficial to pay for Nielsen’s extra services or to complete the research on your own.

Week 6 Discussion 2

"Situational Influences" Please respond to the following:

From the third e-Activity, speculate, from the U.S. Census market projections, what key situational variables will influence the dog owner target market. Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.

Examine three to five ways in which consumer behavior and ritual situations interrelate. Determine whether or not there are structural or content elements shared by all types of consumer purchases in regard to ritual situations.

Week 7 Discussion 1

"Problem Recognition" Please respond to the following:

According to the textbook, consumer need recognition is triggered by internal and external stimuli. Analyze two consumer market segments with regard to internal and external stimuli. Determine whether the external or internal stimuli are more effective in stimulating purchase behavior for those within the two market segments.

According to the textbook, some consumers mentally evaluate products without purchasing them. Analyze three characteristics of consumers who delay in making decisions for major purchases. Propose three marketing strategies that could be employed to motivate consumers to purchase.

Week 7 Discussion 2

"Information Searches" Please respond to the following:

Examine the relationship between type of decision (low involvement, medium involvement, high involvement) and whether a product featured in the video is within the evoked set of the consumer. Determine what consumer characteristics influence a marketer’s choice of video type.

Propose one way to use search engine optimization (SEO) to organize marketing campaigns around searches that have the need for utilitarian value, such as how-to videos or articles. Speculate as to a) whether or not a SEO will be a successful approach to a marketing campaign, and b) what other values (e.g., social needs, status, aesthetics, etc.) could be displayed within the advertising medium to improve on the marketing strategy.

Week 8 Discussion 1

"Consumer Choice" Please respond to the following:

Examine the benefits and drawbacks of consumers having fewer product choices. Predict the implications of carrying fewer products for retailers, such as reduced costs, shelving design, and consumer reactions.

Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices.

Week 8 Discussion 2

"Simple Versus Complex" Please respond to the following:

Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.

According to the textbook, extended decision making occurs in high involvement products. Select two marketing strategies discussed in the textbook that are effective in luring away brand-loyal customers for high involvement products. Justify your selection.