Strayer MKT506 week 7 and 8 discussions

Week 7 Discussion 1

"I Saw That!" Please respond to the following:

Reflect upon a daily commute (travel to work, shopping centers, etc.) and think about what support advertising has been the most impactful to you. Describe your experience and what this means to a marketer.

Select a new media form and assess its advantages over traditional out-of-home media. Discuss how you have benefited from this form of media and in what way. If you have not benefited, discuss whether or not you think you will in the future, including your rationale for doing or not doing so.

Week 7 Discussion 2

"Electronic and Medias" Please respond to the following:

Present an argument that seeks to correlate direct marketing with direct-response media. Discuss the implications of what you have discovered.

Evaluate what stage of the integrated marketing communication program benefits from Internet activities. Discuss whether a business professional or an entrepreneur will be considered credible amongst peers without a virtual profile. Provide examples or evidence with your response.

Week 8 Discussion 1

"Worth the Reward? " Please respond to the following:

Explore the relationship between promotion and sales promotion. Determine the effect of sales promotion on branding and discuss whether or not budget exchanges are worth the outcomes. Provide an example to support your response.

State the most impactful sales promotional tools and discuss what makes them effective. Describe what makes those tools work.

Week 8 Discussion 2

"Marketing Public Relations (MPR)" Please respond to the following:

Take a position on whether the average organization or product / service should use MPR. Support your position with examples or evidence.

Refer to Figure 17-1 to select one of the companies that used MPR. Determine if the rationale of the company was sound. Assess whether the long-term effects favor the company. Based on your findings, discuss what this means to marketers.