Strayer MKT506 all assignments
Question # 00028827
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Updated on: 10/21/2014 03:35 AM Due on: 10/30/2014
Assignment 1: Marketing Models
Write a five to six (5-6) page paper that addresses the following.
Develop an argument regarding the significance of marketing to organizational success in the 21st century.
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle
Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
Determine whether you favor a centralized or decentralized system for marketing firms or departments.
Explain your rationale.
Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Assignment 2
Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.
Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:
Write a five to six (5-6) page paper that addresses the following.
Develop an argument regarding the significance of marketing to organizational success in the 21st century.
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle
Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
Determine whether you favor a centralized or decentralized system for marketing firms or departments.
Explain your rationale.
Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Assignment 2
Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.
Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:
- Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
- Determine what customer group(s) is likely to purchase the product with justification for your response.
- Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.
- Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Assignment 3: Media Advertising
Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.
Part I: Identify the product and what form of social media you would use to advertise this media.
Part II: Create a checklist you would follow to deploy this ad. Part III: Close the loop
In bullet format, provide three (3) risks associated with the approach you selected.
Then, identify what selling tactic would best align with your goals.
In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Evaluate the various forms of media and determine an effective mix to achieve a firm’s marketing objectives.
Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.
Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.
Part I: Identify the product and what form of social media you would use to advertise this media.
Part II: Create a checklist you would follow to deploy this ad. Part III: Close the loop
In bullet format, provide three (3) risks associated with the approach you selected.
Then, identify what selling tactic would best align with your goals.
In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Evaluate the various forms of media and determine an effective mix to achieve a firm’s marketing objectives.
Use technology and information resources to research issues in integrated marketing communications.
Write clearly and concisely about integrated marketing communications using proper writing mechanics.
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Solution: Strayer MKT506 all assignments