Strayer MKt505 week 4 assignment and discussions

Assignment

Refer to Hofstede model in Chapter 4 of the textbook and the Global Business Today Interaction, and complete this assignment. Note: the Global Business Today Interaction can be found in the Student Center of the online course shell.

Write a three to four (3-4) page paper in which you:

1. Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model.

2. Classify possible combinations of countries for location of the Azure Sky Tea’s offices based on the Hofstede model. Include a discussion of the home country’s (U.S.) relative position on the Hofstede scales as compared to other countries. Note: Utilize the Hofsetede module to include all parameters (i.e., individualism, uncertainty, power distance, masculinity) for the classification.

3.Choose two (2) countries as potential locations for the Azure Sky Tea’s new international offices. Next, develop a set of specific recommendations for the company. In your recommendations:

• 1. 1. Include the preliminary data that you gathered in the previous question.
     2. Demonstrate the most important dimensions of the Hofstede model for Azure Sky Tea to consider as a U.S. company and for the industry that it represents.
     3. Predict the economic opportunities of your recommendations.

4.Speculate on the main potential risks inherent in relocating to the countries that you are considering. Suggest at least two (2) approaches that the Azure Sky Tea leadership could leverage to mitigate the potential risks that you have identified.

discussions

Discussion 1:

"VISA Interactive Exercise" Please respond to the following:

• From the first e-Activity, choose a real global company, and select three to five (3-5) most important variables that should be included in the company’s customer profile (i.e., demographics and psychographics for your chosen company). Next, provide a rationale for why you chose these variables for the customer profile.
• From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.

Discussion 2:

Positioning and Information Technology" Please respond to the following:

• Justify the different positioning strategies presented in Chapter 7 of your textbook. Provide one (1) example of at least one (1) positioning strategy for the products of the global company that you chose in Discussion 1.
• Analyze the significant ways in which information technology facilitates the work of global marketers. Provide at least two (2) examples of how information technology facilitates the work of global marketers.