Strayer MKT500 week 4, week 6 and 8 assignment

Assignment 1: Part A: Your Marketing Plan
Due Week 4 and worth 200 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the
step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing
plan for a hypothetical product-based company. Your plan must include the company’s background
information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the
course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require
additional research.
For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.
Note: You may create and / or make all necessary assumptions needed for the completion of this
assignment.
Write a five to six (5-6) page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your
marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and
return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal,
technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps,
5Cs and STP.
4. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your
analysis should include at least four (4) of the following metrics: tracking downloads of Website
content, Website visitors, increases in market share, customer value, new product adoption rates,
retention, rate of growth compared to competition and the market, margin, and customer
engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your
chosen metrics.
5. Conduct both a SWOT analysis and needs analysis for your product. Each analysis should
examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the
feasibility of your product / service. These resources should be industry specific and relate to your
chosen product / service. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.

Assignment 2: Part B: Your Marketing Plan
Due Week 6 and worth 240 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the
step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing
plan for a hypothetical product-based company. Your plan must include the company’s mission,
introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan,
located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan
and will require additional research.
Note: You may create and /or make all necessary assumptions needed for the completion of this
assignment.
Write a four to five (4-5) page paper in which you:
1. Revise your executive summary from Assignment 1, based on feedback from your instructor.
2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at
least one (1) brand extension.
3. Develop a marketing strategy for your product and determine an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive,
or innovative statement about your product. Provide a rationale for your time frame for execution
of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your product.
6. Develop your company’s mission statement and company introduction.
7. Use at least three (3) academic resources as quantitative marketing research to determine the
feasibility of your product / service. These resources should be industry specific and relate to your
chosen product / service. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.

Assignment 3: Part C: Your Marketing Plan

Write a six to seven (6-7) page paper in which you:

1.) Develop the company's branding, pricing, and distribution strategy.


2.) Provide the following marketing strategy information:

a.) Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.

b.) Develop the differentiation strategy in relation to the closest competitor.

c.) Establish whether the company's intention is to be a leader or follower within the industry.

d.) Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company's marketing strategy.

e.) Discuss the marketing research tools that you used in your marketing strategy.


3.) Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.

4. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.

5.) Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

6.) Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.

7.) Assess the potential for your company's overall performance in relation to the marketing plan objectives.

8.) Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.

9.) Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.


Your assignment must follow these formatting requirements:

1.) Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

2.) Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.