Strayer MKt500 Journal 5: Marketing Plan Part E
Question # 00024236
Posted By:
Updated on: 08/26/2014 01:42 PM Due on: 08/31/2014
Journal 5: Marketing Plan Part E: Distribution Plan and Promotions Strategy
Due Week 8 and worth 160 points
You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).
Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals.
Write a five to seven (5-7) paragraph journal entry in which you:
1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:
a. use stores located in different regions
b. sell online
c. hire a sales team to sell directly to suppliers and door-to-door
2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.
4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.
5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Note: Insert the information from the completed Journal 5 entry into “Section 5: Distribution Plan and Promotions Strategy” in the provided Marketing Plan Template (located in Week 1).
Grading for this journal will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 160 Journal 5: Marketing Plan Part E: Distribution Plan and Promotions Strategy Criteria Exemplary 100% Fair 70% Unacceptable 0%
1a. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will use stores located in different regions.
Weight: 5%
Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will use stores located in different regions.
Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will use stores located in different regions.
Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will use stores located in different regions.
1b. Determine the distribution strategy relative to your target market, location, and
Thoroughly determined the distribution strategy relative to your target market, location, and
Partially determined the distribution strategy relative to your target market, location, and
Did not submit or incompletely determined the distribution strategy relative to your target
MKT 100 – Assignments and Rubrics
selection of distribution channels. Indicate whether or not you will sell online. Weight: 5%
selection of distribution channels. Thoroughly indicated whether or not you will sell online.
selection of distribution channels. Partially indicated whether or not you will sell online.
market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will sell online.
1c. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will hire a sales team to sell directly to suppliers and door to door.
Weight: 5%
Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.
Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.
Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.
2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
Weight: 20%
Thoroughly recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.
Partially recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.
Did not submit or incompletely recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.
3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.
Weight: 30%
Thoroughly outlined your main marketing goals for promotions, offers, and giveaways. Thoroughly discussed the key types of marketing materials that you intend to develop and share.
Partially outlined your main marketing goals for promotions, offers, and giveaways. Partially discussed the key types of marketing materials that you intend to develop and share.
Did not submit or incompletely outlined your main marketing goals for promotions, offers, and giveaways. Did not submit or incompletely discussed the key types of marketing materials that you intend to develop and share.
4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.
Weight: 25%
Thoroughly proposed three (3) action steps that you can use to move your plan forward. Thoroughly considered how, when, and who will be involved in the execution of this plan.
Partially proposed three (3) action steps that you can use to move your plan forward. Partially considered how, when, and who will be involved in the execution of this plan.
Did not submit or incompletely proposed three (3) action steps that you can use to move your plan forward. Did not submit or incompletely considered how, when, and who will be involved in the execution of this plan.
5. 2 references
Weight: 5%
Exceeds number of required references; all references high quality choices.
Meets the required number of references; some or all references poor quality choices.
No references provided.
6. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Error-free or almost error-free grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Serious and persistent errors in grammar, spelling, punctuation, or formatting
Due Week 8 and worth 160 points
You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).
Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals.
Write a five to seven (5-7) paragraph journal entry in which you:
1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:
a. use stores located in different regions
b. sell online
c. hire a sales team to sell directly to suppliers and door-to-door
2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.
4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.
5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Note: Insert the information from the completed Journal 5 entry into “Section 5: Distribution Plan and Promotions Strategy” in the provided Marketing Plan Template (located in Week 1).
Grading for this journal will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 160 Journal 5: Marketing Plan Part E: Distribution Plan and Promotions Strategy Criteria Exemplary 100% Fair 70% Unacceptable 0%
1a. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will use stores located in different regions.
Weight: 5%
Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will use stores located in different regions.
Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will use stores located in different regions.
Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will use stores located in different regions.
1b. Determine the distribution strategy relative to your target market, location, and
Thoroughly determined the distribution strategy relative to your target market, location, and
Partially determined the distribution strategy relative to your target market, location, and
Did not submit or incompletely determined the distribution strategy relative to your target
MKT 100 – Assignments and Rubrics
selection of distribution channels. Indicate whether or not you will sell online. Weight: 5%
selection of distribution channels. Thoroughly indicated whether or not you will sell online.
selection of distribution channels. Partially indicated whether or not you will sell online.
market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will sell online.
1c. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will hire a sales team to sell directly to suppliers and door to door.
Weight: 5%
Thoroughly determined the distribution strategy relative to your target market, location, and selection of distribution channels. Thoroughly indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.
Partially determined the distribution strategy relative to your target market, location, and selection of distribution channels. Partially indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.
Did not submit or incompletely determined the distribution strategy relative to your target market, location, and selection of distribution channels. Did not submit or incompletely indicated whether or not you will hire a sales team to sell directly to suppliers and door to door.
2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
Weight: 20%
Thoroughly recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.
Partially recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.
Did not submit or incompletely recommended three (3) strategy options that you could use in order to get your product or services out to your customer base.
3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.
Weight: 30%
Thoroughly outlined your main marketing goals for promotions, offers, and giveaways. Thoroughly discussed the key types of marketing materials that you intend to develop and share.
Partially outlined your main marketing goals for promotions, offers, and giveaways. Partially discussed the key types of marketing materials that you intend to develop and share.
Did not submit or incompletely outlined your main marketing goals for promotions, offers, and giveaways. Did not submit or incompletely discussed the key types of marketing materials that you intend to develop and share.
4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.
Weight: 25%
Thoroughly proposed three (3) action steps that you can use to move your plan forward. Thoroughly considered how, when, and who will be involved in the execution of this plan.
Partially proposed three (3) action steps that you can use to move your plan forward. Partially considered how, when, and who will be involved in the execution of this plan.
Did not submit or incompletely proposed three (3) action steps that you can use to move your plan forward. Did not submit or incompletely considered how, when, and who will be involved in the execution of this plan.
5. 2 references
Weight: 5%
Exceeds number of required references; all references high quality choices.
Meets the required number of references; some or all references poor quality choices.
No references provided.
6. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Error-free or almost error-free grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Serious and persistent errors in grammar, spelling, punctuation, or formatting
-
Rating:
/5
Solution: Strayer MKt500 Journal 5: Marketing Plan Part E