STRAYER MKT100 WEEK 1 AND WEEK 2 DISCUSSION

"Marketing Strategy and the Five Ps of Marketing" Please respond to the following:

• From the e-Activity, compare the marketing strategies of Nike and Adidas, and explain which company had the winning strategy. Provide a rationale for your response.
  
  
• Discuss the manner in which each of the 5 Ps is related to customer relationship management. Support your point of view with examples of such relationships.

"Marketing Objectives and Ethics in Marketing" Please respond to the following:

• From the first e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not. Explain the fundamental reasons why it is important to include marketing ethics at all stages of the marketing process.
• From the second e-Activity, examine the marketing objectives of your favorite company, and discuss how its strategies are aligned to the objectives.