Strayer JWMI 575 Assignment 1: Case Study – Business Plan for Room for Dessert

Analyze the strengths and weaknesses of the business plan proposed in the Room for Desert case study and write a 2-3 page paper in which you do the following:

1. Assess the strengths and weaknesses of the “people” factor.

2. Assess the strengths and weaknesses of the “opportunity” factor.

3. Assess the strengths and weaknesses of the “context” factor.

4. Assess the strengths and weaknesses of the “risk and reward” factor.

The following are specific learning outcomes associated with this assignment:

• Evaluate the competitive landscape, sales, and distribution channels for new business ventures

• Use technology and information resources to research issues in new business ventures and entrepreneurship

• Write clearly and concisely about new business ventures and entrepreneurship using proper writing mechanics.