STRAYER JWI518 ALL ASSIGNMENTS
Assignment 1: Case Study – Rosewood Hotels
Due Week 3 and worth 75 points
Preparation:
Review the Rosewood Hotels & Resorts case study.
Visit the online Customer Lifetime Value Calculator and go through each tab in the tool and spend time studying how some of the variables and assumptions affect the results in the Sample Problem.
Write a 4-6 page paper in which you:
- Discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. (Feel free to discuss the general concept of CLTV, but consider a wide variety of elements in your response like differentiation, operational issues, brand management, etc)
- Based on your exercise with the Customer Lifetime Value Calculator, discuss how one assumption affects the results with an explanation that demonstrates an understanding of the concepts being applied.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
Click here to view the grading rubric.
Due Week 5, Day 7 (90 points)
Review the Fashion Channel case study. Without performing the detailed quantitative analysis required to support a final managerial decision, write a 4-5 page paper in which you,
- What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership?
- What does the FC need to do to maintain its partnerships with customers (cable companies, advertisers) and therefore keep revenues high?
- Discuss the pros and cons of the segmentation options for the FC. How do the pro options support the new goals of the FC?
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
Click here to view the grading rubric.
Due Week 8, Day 7 (100 points)
Choose a social media campaign to analyze. You can choose a political campaign, product advertisement campaign, or a social awareness campaign. After you decide on a campaign, you want to monitor the campaign, conduct a formal analysis on the effectiveness of this campaign, and make specific recommendations on where, how, and why this campaign must be approved.
Contact the campaign via phone and/or email as a prospective consumer. Follow them on twitter or on other social media platforms. As a participant, you may build a perspective that differs from what the social media marketers intend.
Write a 3-5 page paper in which you:
- Analyze the campaign using the Dragonfly Effect Model. (Review the model here)
- Determine steps you could take to improve the campaign based on your analysis.
Your assignment must follow these formatting requirements:
- Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
Click here to view the grading rubric.
-
Rating:
/5
Solution: STRAYER JWI518 ALL ASSIGNMENTS