STrayer JWI 518 Assignment 3: Research Project – Social Media Campaign

Assignment 3: Research Project – Social Media Campaign

Due Week 8, Day 7 (Weight: 10%)

Choose a social media campaign to analyze. You can choose a political campaign, product advertisement campaign, or a social awareness campaign. After you decide on a campaign, you will monitor the campaign, conduct a formal analysis on the effectiveness of this campaign, and make specific recommendations on where, how, and why this campaign must be approved.

Contact the campaign via phone and/or email as a prospective consumer. Follow them on twitter or on other social media platforms. As a participant, you may build a perspective that differs from what the social media marketers intend.

Write a 6-8 page paper in which you do the following:

1. Analyze the campaign using the Dragonfly Effect Model. (www.dragonflyeffect.com)

1. Based on your analysis, determine steps you could take to improve the campaign.

Your assignment must follow these formatting requirements:

• Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following grading criteria.