Strategic Plan

Overview of Assignment

The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.

For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations.

Part I

Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.

In your presentation, address the following:

1. A description of the type of plan including the vision, mission, and values of the organization is included. Description demonstrates comprehensive subject knowledge and understanding. Identify the type (market entry, market expansion, merger, and acquisition) of strategic Plan that you will be creating.

2. An explanation of how organizational values drive culture is included. An explanation of the culture you intend to build or that currently exist is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

3. How do organization values drive the culture?

4. What is the culture you intend to build, or exists, today?

5. What is your competitive advantage? Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding

Provide three to five sources in your presentation.

Part II

An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will change. The environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus the application of limited resources to produce above-average returns. During your scan, address the following:

Internal: Identify your strategic initiative using various internal assessment tools to evaluate your organization’s strengths and weaknesses in functional areas of business which include

• Management

• Marketing

• Finance

• Accounting

• Productions/operations

• Research and development

• Management information systems

External: Identify your strategic initiative using various external assessment tools to evaluate outside trends and events outside the control of the organization, and the industry.

Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan. Include the following:

1. A description of what you learned about the industry and your organization is included. Identify what you found in your environmental scan. Description demonstrates comprehensive subject knowledge and understanding

2. What did you learn about your organization?

3. How did you apply the results of your internal and external assessment tools in your decision making process.

4. An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included. Key issues provide relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

5. What is emerging from your learning?

6. An outline of the preliminary strategic plan is included. The outline includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.

7. Have you considered the selected organizations culture within the context of implementing your strategic initiative plan?

8. Include the external and internal assessment tools you used at the end of your presentation as an appendix. Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. External and internal assessment includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding

Provide three to five sources in your presentation.