STRATEGIC MANAGEMENT ORG63- Does Vera Bradley have a well-defined strategy
Question # 00385197
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Updated on: 09/13/2016 01:55 AM Due on: 09/13/2016

Hi, do you think you can help me with this case study is due on Friday 16 Sept.
Vera Bradley in 2015 on pp. 320-332. Book - Gamble, J., Thomson, A., & Peteraf, M. (2015). Essentials of Strategic Management: The Quest for Competitive Advantage. New York, NY: McGraw Hill. (Answer must reference the book).
- Does Vera Bradley have a well-defined strategy? How can the strategy be best characterized? (minimum requirements: 3+ paragraphs)
- Does Vera Bradley have any core competencies? Distinctive competencies? If so, what are they? (minimum requirements: 3+ paragraphs)
- How attractive is Vera Bradley’s situation? What can a SWOT analysis reveal about the company’s situation? (minimum requirements: 5+ paragraphs)
- How would you advise the management and Board to improve their market standing, competitiveness, and financial performance over the next 3 – 5 years? What steps should management take? (minimum requirements: 5+ paragraphs)
My budget is a min of $50 tip will be extra.

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Solution: STRATEGIC MANAGEMENT ORG63- Does Vera Bradley have a well-defined strategy