Story telling in Marketing and Sales

STORY TELLING IN MARKETING AND SALES – Assignment

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The Ethics of Storytelling

Assignment Description:

During the past week in class, we learned that all brand stories need to have a strong ethical foundation. Brands need to create and distribute messages that are honest and convey their corporate values.

FOR THIS ASSIGNMENT, “CHOOSE ANY 1” OF THE FOLLOWING SHORT VIDEOS TO WRITE ABOUT:

· “Apple 2013 Christmas commercial” https://www.youtube.com/watch?v=03KQTCEM08k

· “WestJet Christmas Miracle” https://www.youtube.com/watch?v=zIEIvi2MuEk&t=9s

For the video you choose, answer the following questions about the story that is being told:

(minimum 350 words, combine 1 to 5)

1. Does this story affirm the company’s core values? Why or why not?

2. Does this story foster trust with each and every stakeholder? Why or why not?

3. Does this story help build relationships? Why or why not?

4. Does this story showcase diverse and inclusive behaviors?

5. Does this story honor the company’s commitments and promises to its customers? Why or why not?