staryer mkt510 week 3 and week 4 discussion latest 2015 august

"Subcultures, Reference Groups, and Households" Please respond to the following:

• From the e-Activity, project how marketing to segment of the stay-at-home dads will affect the buying behavior of their children in years to come. Determine two ways to counteract or foster the positive or negative influences for products that you believe may be affected.
• Examine how communication strategies work in conjunction with reference groups. Select two different reference groups, and determine whether reference group communication assists or inhibits the consumption process.

"Product Placement and High and Low Involvement Products" Please respond to the following:

• From the first e-Activity, compare four products on the market today that are not using product placement in TV, movies, and videogames. Point out the themes or trends that are present among these products. **NOTE*** Most of the products in the list are now using product placement on TV, movies, and games, so just compare four products, any products, that are not using product placement in TV, movies and video games.***
• From the second e-Activity, analyze what has made your brand selection marketable over time. Identify which external factors have occurred that have affected consumer behavior and the strategies involved in keeping the Best Global Brands on this exclusive list. Note the similarities and differences between your classmates’ examinations.