Southwest Airlines - Simple, fun and profitable have been the foundations

Write a 2 page paper according to the information below. Double space, font 12. Please include a reference page.

Note: this is a turn-it-in assignment so please don't use too much direct quotes.

Southwest Airlines

Simple, fun and profitable have been the foundations of Southwest Airlines' strategies that have helped it achieve an enviable record of 36 consecutive years of profitability, even in the economic downturn. This case study will discuss Southwest Airlines' background, current operations, its culture and people, financial highlights, company awards and recognitions and the airline industry and major competitors and its future.

1. Describe Southwest Airlines current operations including its low-cost advantage and legendary customer service.

2. Describe how Southwest Airlines' culture and people ensure its success.

3. Describe the airline industry's environment and its major competitors.