South University Changing Marketing Strategy Essay

Description

In this assignment, you will explore some reasons regarding why an organization may change its marketing strategy. This will require you to research a news article, news broadcast, or journal article about an organization that changed its marketing strategy. You will have the flexibility to select any organization that meets the requirements of this assignment.

Please review the following and using specific information from these resources, your course resource, and additional research, address the tasks posed below.

Tasks:

Find a news article, news broadcast, or journal article (within the past seven years) that identifies an organization that changed its marketing strategy.

Why did the organization change its marketing strategy?

What approach did the organization make regarding the development and implementation of the new strategy?

How does the new strategy differ from its original marketing strategy?

Discuss whether the organization was effective in its decision to change the marketing strategy.