Some in the hotel industry believe too heavy a reliance

Question # 00714542 Posted By: dr.tony Updated on: 01/19/2019 10:23 AM Due on: 01/19/2019
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Some in the hotel industry believe too heavy a reliance on the STAR report to evaluate a hotels's sales effort has a negative effect. Others defend the STAR as the only independent way to evaluate a sales staff's effectiveness. Identify two positive and two negative factors involved in an analysis of a hotel STAR report. What alternative performance indicators would you suggest hotel owners use to evaluate the performance of their GM's?

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  1. Tutorial # 00714997 Posted By: dr.tony Posted on: 01/19/2019 10:23 AM
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