Sociology Essay - The Elaboration Likelihood Model

Sociology Essay

Mini Essay 

The Elaboration Likelihood Model suggests that there are two ways to persuade people:  the central route and the peripheral route. Pretend you work for an advertising agency.  You must design two ads for a new candy bar:  one that will appeal to those people in the peripheral route and one that will appeal to those in the central route. 

Write a brief essay (400 word min) in which you explain the ads that you would develop or actually create the ads with graphics, etc. Then, include a description of the two routes, why each ad would appeal to a person in a particular route, and what things determine if a person will use the peripheral or central route.