Social Media and Market Research

Option #2: Social Media and Market Research

Read the article “Research in Action: When It Comes to Social Media, Don’t Be a Wallflower,” on page 495 in your textbook, Basic Marketing Research.

• Based on the information presented in this example, create 5-7 hypotheses that you would want to test as a way to examine the relationship between social media presences and financial success.
• Identify the dependent and independent variables in each hypothesis. Justify your choice of hypotheses by explaining what you are testing for.
• Identify and describe the types of statistical tests you would use to test the hypotheses and create meaningful research results. Explain why you chose each test.
• Address any ethical concerns that might need to be considered for this research project.

Your paper should be 3-4 pages long, not counting the required title and reference pages. Follow APA Requirements. Include at least three scholarly sources (you may not use assigned readings) to support your answers.