SMGT502 Discussion - Target Market Segmentation

Discussion Thread: Target Market Segmentation

SMGT502 

In conjunction with the sport marketing research theme of this course, your task in this discussion is to conduct research to identify the four categories related to sports products. The example(s) you locate may represent any sport product or service, but must clearly be targeted towards sporting events, sporting goods, personal training and sports information.

For this discussion, identify one example per each of the four categories and discuss how it is utilized within and marketed to its consumers. 

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing.