Short Paper: Five I’s Strategic Analysis

2–3-page, at least three sources cited in APA format, due 7/14/2016

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:

· Lululemon Admits Its PR Disasters Are Hurting Sales

· Chip Wilson, Lululemon Guru, Is Moving On

· Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I’s strategic analysis stages, (1) issue identification, (2) interested strategic stakeholders, (3) incentive of stakeholders, (4) information-objectives, (5) interaction strategies, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.