Select an expert endorser and a well-known celebrity

Create a PR strategy, tool, or technique to address one of the two assignments. Keep in mind the elements that make a story newsworthy which you learned about in Chapter 2. (300-500 words)

Assignment 1: Select an expert endorser and a well-known celebrity to build media attention, credibility and acceptance for each product / campaign. An expert endorser is a person who is considered an expert in the field. For example, a dentist would be an expert endorser for a dental product. A celebrity is someone who is well-known in the public eye. Provide a detailed explanation of why you made your choices. Remember that you need to research extensively the expert endorser and celebrity you choose and be familiar with their backgrounds and any scandals that may prevent them from representing the product / campaign well.

1. lightweight luggage
2. suntan lotion
3. a public service campaign for literacy training for adult learners
4. hiking boots and winter outerwear
5. a new hybrid fuel car that will be environmentally responsible
6. Mothers Against Drunk Driving organization
7. A public service campaign to conserve water usage