Section 5 LASA 2 Waters Bottling Company

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

· Promotion Mix

· Advertising

· Personal Selling

· Sales Promotion

· Direct Marketing

· Public Relations

· Brand Management

· Branding Strategies

· Emotional Branding

· Brand Extension

· Global Markets

· Opportunities & Challenges

Executive Summary

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· Marketing Implementation & Evaluation

· Careers in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).