Sears Case Study

Sears.  The student should check the Sears website (www.sears.com ).  The write-up needs to emphasize what the advantage was of investing heavily in spatial technologies in six functional areas of the firm. What data-bases were used and how did they help decision-making?  What were the overall benefits to the company and to its customers? Do you see any weaknesses in the company’s spatial projects and applications?