saint mkt566 discussion 1

For your initial post, review the "Leadership Challenge: B2C Verses B2B" at the end of Chapter 2. Answer the following questions with a short narrative and post your answers to the discussion board.

1. What are the major differences Charles will encounter between a B2B selling environment versus a B2C selling environment?
2. As head of sales for Integrity, what are the two biggest challenges Charles will face in putting together a retail sales force?

Then, read your classmates' posts and find:

1. A key point made by a classmate regarding the differences in B2B vs. B2C selling that you had not discussed. Comment on the new information you found.
2. Find a key challenge posted by a classmate that you had not considered. Share (in a post) with that classmate whether that would influence your initial conclusions or change your answer.