SAINT MKT301 MODULE 7 Marketing Plan Presentation

MKT 301

Marketing Plan: Presentation Guidelines and Rubric

Once all elements of the Marketing Plan have been completed, the final part of the Marketing Plan Project is to create a narrated PowerPoint presentation summarizing the project. This means you will need to record and embed a narrative for each of your slides; i.e., say what you would say if you were presenting in front of a live audience. As such, you will need to attach a microphone/headset with microphone to your computer to record the audio. Prices will vary, but an inexpensive headset with microphone will work fine.

You will also need recording/editing software. There are many free audio recording/editing software packages available on the Internet. Just search for, select, and download the one you want to use and follow the instructions for recording/editing audio. Instructions for how to embed audio to your presentation can be found by using the PowerPoint help feature. Click Microsoft’s PowerPoint Narration Guidefor additional resources.

As a general guideline for creating the presentation, DO NOT copy and paste blocks of text into a slide; rather, use bullet points to summarize the point and elaborate in the narrative. The number of slides will vary; however, the general outline should be followed:

· Cover slide – your name and name of project

· 2 slides for SWOT – one internal, one external

· 1-2 slides for product description

· 1 -2 slides for features and benefits

· 3-4 slides for segmentation – one slide for each segment

· 8-10 slides for IMC – two for each of your four IMC action items. One slide should be the IMC chart, and the other slide should a visual example or mock-up (where applicable).

· A closing slide of your choice

· References slide (if necessary) following APA format

You may add additional slides if you wish, but be sure to cover the content listed above.

Narrate your slides just as if you were presenting them in a classroom. Be brief, but provide enough narrative that your classmates understand your project. Do NOT read the slides. Instead, tell the story of your project in a conversational, yet professional, style.

Your presentation should be formatted professionally, free of grammar and spelling errors, and use only appropriate and relevant art or photos.

There are TWO submissions for this assignment:

Submission 1

Submit your Marketing Plan Presentation to the Dropbox no later than Sunday 11:59 PM EST/EDT of Module 7.

Submission 2

Post your Marketing Plan Presentation to the Module 8 Discussion Board no later than Sunday 11:59 PM EST/EDT of Module 7.

(This is required to complete the Module 8 Discussion. Instructions for completing the peer review are available in Module 8.)

Marketing Plan Presentation Rubric:

Criteria

A

B

C

D

F

Punctuality

On time.

10% for each day.

10% for each day.

10% for each day.

10% for each day.

One-point deduction

One-point deduction

One-point

One-point

One-point

for each error in

for each error in

deduction for each

deduction for each

deduction for each

Grammar

APA, grammar,

APA, grammar,

error in APA,

error in APA,

error in APA,

spelling, or

spelling, or

grammar, spelling,

grammar, spelling,

grammar, spelling,

punctuation.

punctuation.

or punctuation.

or punctuation.

or punctuation.

Full points for

10-point deduction

30-point deduction

40-point deduction

50-point deduction

Length

meeting the length

for 75%.

for 50%.

for 25%.

for less than 25%.

requirement.

Full points for fully

40 points and up

10-point deduction

20-point deduction

30-point deduction

for missing content

Content

meeting the content

for 75%.

for 50%.

for 25%.

beyond 25% of

requirements.

what is required.

Public Speaking (Narrative) Rubric:
Elements of a Speech	Descriptors	5	4	3	2	1

Explained the purpose.

Previewed the main points.

Introduction

Set the proper tone.

Got the audience’s attention.

Explained the main points logically.

Used compelling evidence.

Body

Respected the audience’s point of view.

Kept the audience’s attention.

Forewarned the audience the speech was closing.

Summarized the main points.

Conclusion

Specified what the audience should do or think.

Left the audience with a compelling idea.

Used appropriate vocalics (pitch, volume, and rate).

Delivery

Used appropriate visuals.