SAINT MKT301 MODULE 1 AND MODULE 2 DISCUSSIONS

Module 1 Discussion

My Marketing Mix

We defined marketing as, “the art and science of getting people to spend their money on your product rather than the other guy’s, and be happy that they did so.” Do you think that’s true? Does some Wizard of Oz person-behind-the-curtain get you to buy something by manipulating you through the 7 Ps? And is “manipulate” the right word for us to use? Which one of the Ps gets you to purchase – a great price? Superior product no matter what the cost? Or are you influenced by a cool promotion? Give an example of a product and why you bought/buy it. Be specific in referring to the 7 Ps in your post, and include which of the Ps is less relevant to you as well. Don’t forget that the Ps often are inter-related – there may be more than one P that influences your decision to buy a product.

Module 2 Discussion

The Good, the Bad, and the Ugly

We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about for you and your family?

Select a company that you believe has exceptionally good or bad ethical practices. Tell your classmates if you believe they are at an advantage or disadvantage and why. Consider the Saint Leo core values, particularly excellence. Does the firm you selected reflect any of them in their marketing practices? Use specific examples to support your opinions. Don’t forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM’S SHOES) so your classmates can easily see it. Any firm can only be used ONCE – first come, first served!