SAINT MKT301 ALL MODULE QUIZES

quiz 1

Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?

Vendor lock-in

Social loafing

Value proposition

Marketing myopia

Conspicuous consumption (Page Ref: 7)

Points Received: 5 of 5

Comments:

Question 2. Question : Which of the following customer questions is answered by a company's value proposition?

"Why should I buy your brand rather than a competitor's?"

"What is your company's estimated customer equity?"

"What are the costs involved in the production of your brand?"

"What is the budget allocated by your company for research and development?"

"What is the financial stability of your company?" (Page Ref: 9)

Points Received: 5 of 5

Comments:

Question 3. Question : Which of the following is NOT an accurate description of modern marketing?

Marketing is the creation of value for customers.

Marketing involves managing profitable customer relationships.

Marketing emphasizes selling and advertising exclusively.

Marketing involves satisfying customers' needs.

Marketing is building value-laden exchange relationships with customers. (Page Ref: 4-5)

Points Received: 5 of 5

Comments:

Question 4. Question : The key businesses of Kimberley and Price consist of a division that produces and sells breakfast cereals and another that manufactures gardening tools. Each of these businesses is called a __________.

market segment

strategic business unit (SBU)

question mark

prospect

product portfolio (Page Ref: 42)

Points Received: 5 of 5

Comments:

Question 5. Question : __________ are a type of SBU that often require heavy investments to finance their rapid growth.

Cash cows

Question marks

Stars

Dogs

Bears (Page Ref: 42)

Points Received: 5 of 5

Comments:

Question 6. Question : Which of the following follows a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?

Market segmentation

The production concept

The marketing concept

The inside-out perspective

Marketing myopia (Page Ref: 10)

Points Received: 5 of 5

Comments:

Question 7. Question : Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

The product concept

The production concept

The selling concept

The marketing concept

The societal marketing concept (Page Ref: 10)

Points Received: 5 of 5

Comments:

Question 8. Question : A firm that uses the selling concept takes a(n) __________ approach.

outside-in

niche marketing

inside-out

societal marketing

customer-driven (Page Ref: 10)

Points Received: 5 of 5

Comments:

Question 9. Question : __________ is determined by a customer's evaluation of the benefits and costs of a market offering relative to those of competing offers.

Customer-perceived value

Customer lifetime value

Share of customer

Customer-managed relationship

Brand value proposition (Page Ref: 12)

Points Received: 5 of 5

Comments:

Question 10. Question : Hank is an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship with these customers would be the most profitable for him?

Full partnerships

Basic relationships

Causal relationships

Club marketing programs

Inverse relationships (Page Ref: 15)

Points Received: 5 of 5

Comments:

Question 11. Question : The set of marketing tools a firm uses to implement its marketing strategy is called the _________.

promotion mix

product mix

marketing mix

market offering

marketing effort (Page Ref: 12)

Points Received: 5 of 5

Comments:

Question 12. Question : A women's apparel manufacturer in California recently acquired a Houston-based company that manufactures office furniture. This is an example of __________.

product development

market development

market penetration

diversification

product differentiation (Page Ref: 45)

Points Received: 5 of 5

Comments:

Question 13. Question : The managers of Arrow, an American retail chain, are currently reviewing new demographic markets to sell the firm's current products. This is an example of __________.

market penetration

product development

mass marketing

market development

product adaptation (Page Ref: 45)

Points Received: 5 of 5

Comments:

Question 14. Question : The Really Tasteless Frozen Food Company has decided that, based on the financial projections, they are not going to be required to make any adjustments in their contribution margins. Identify the part of the marketing mix most closely identified with this activity.

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

Points Received: 5 of 5

Comments:

Question 15. Question : Sony Electronics has determined that because home theater products have gotten so complex, they are going to include an automated setup process built into each TV. What part of the marketing mix does this describe?

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

Points Received: 0 of 5

Comments:

Question 16. Question : It’s About Time, an online vintage clothing store, encourages its customers to create an avatar that can be dressed in clothing typical of the products sold on the site. What part of the marketing mix does the avatar best represent?

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

Points Received: 5 of 5

Comments:

Question 17. Question : The Marketing Director for Terrible Tours just bought a series of commercials on the Today Show and a run of print ads in the AARP magazine. Which part of the marketing mix best describes this activity?

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

Points Received: 5 of 5

Comments:

Question 18. Question : Coronary Foods has contracted with UPS to manage all their shipping, warehousing, and store deliveries, including stocking the shelves at big box stores. What part of the marketing mix is UPS providing?

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

Points Received: 5 of 5

Comments:

Question 19. Question : The Farmer’s Pantry, an all-natural grocery store and bakery, has launched a bottom-up customer service model empowering frontline employees to solve most customer complaints, even those that are somewhat complex. What part of the marketing mix does this describe?

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

Points Received: 5 of 5

Comments:

Question 20. Question : Golden Oldies, an online music store specializing in classic rock ‘n roll, developed an algorithm that predicts what albums, posters, and books will appeal to a buyer based on the answers to a few questions about the 1960s. What part of the marketing mix is Golden Oldies employing?

Product

Price

Promotion

People

Place (distribution/logistics)

Proof (physical evidence)

Process

quiz 2

A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

Are buyers sensitive toward price changes in consumer markets?

What are the major influences on buyers?

Are niche markets more profitable than mass markets?

How do interpersonal factors affect organizational performance?

Is the role of gatekeepers relevant in the international business environment? (Page Ref: 171)

Points Received: 5 of 5

Comments:

Question 2. Question :

Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

Generation X

Millennials

Echo Boomers

Silent Generation

Lost Generation (Page Ref: 72

POOL 3)

Points Received: 5 of 5

Comments:

Question 3. Question :

The single most important demographic trend in the United States is the __________.

changing age structure of the population

mobility of families

changing family structure of the population

increasing number of professional jobs

increasing birth rate (Page Ref: 70)

Points Received: 5 of 5

Comments:

Question 4. Question :

Which of the following is true of Gen Xers?

They are considerably larger than the boomer generation.

They were the first to grow up in the Internet era.

They are less educated than the Baby Boomers.

They are more materialistic than the Millennials.

They rarely research a product before purchasing it. (Page Ref: 72)

Points Received: 0 of 5

Comments:

Question 5. Question :

In __________ research, the objective is to gather preliminary information that will help define the problem and suggest hypotheses.

exploratory

statistical

causal

analytic

descriptive (Page Ref: 103)

Points Received: 5 of 5

Comments:

Question 6. Question :

Which of the following is true with regard to marketing research?

The marketing research process depends primarily on sophisticated internal databases.

The marketing research process requires assessing macroeconomic forces.

Marketing research gives marketers insights into customer motivations.

Marketing research eliminates the need for a SWOT analysis.

Marketing research is a simple two-step process. (Page Ref: 103)

Points Received: 5 of 5

Comments:

Question 7. Question :

JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product __________.

idea

displacement

image

activation

placement (Page Ref: 264)

Points Received: 5 of 5

Comments:

Question 8. Question :

Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing:

IN new clean technology.

design for environment.

corporate social responsibility.

brand imaging.

pollution prevention.

Points Received: 0 of 5

Comments:

Question 9. Question :

__________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

Behavioral

Gender

Benefit

Occasion

Geographic (Page Ref: 193)

Points Received: 5 of 5

Comments:

Question 10. Question :

__________ consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

Social networking

Organization marketing

Niche marketing

Puffery

Organizational learning (Page Ref: 228)

Points Received: 5 of 5

Comments:

Question 11. Question :

The Farmer’s Pantry, an all-natural upscale grocery store, tends to cater to a well-educated, upper-middle-class clientele. The stores use streaming video from the farms and fishing boats that supply their products directly to their customers’ phones via hash tags. What environmental force is Farmer’s Pantry leveraging?

Technological

Social

Political

Economic

Competition

POOL 9

Points Received: 5 of 5

Comments:

Question 12. Question :

Responding to very strict “green” legislation, the chemical firm Atticus Environmental is touting the safety of its consumer-based vegetable garden insecticide, claiming it bio-degrades in 90 days, which is twice as fast as required by the new law. Which environmental factor is the firm hoping to leverage for additional sales?

Technological

Social

Political

Economic

Competition

Points Received: 5 of 5

Comments:

Question 13. Question :

Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its “home within a home” concept, which features a grandparents’ mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales?

Technological

Social

Political

Economic

Competition

Points Received: 5 of 5

Comments:

Question 14. Question :

FlashFlix, a streaming movie service, created a blog to help parents on budget plan “movie at home” parties for their kids and their friends, offering prizes to the best blog story about how the family was coping with a tight budget. To which environmental force is FlashFlix reacting?

Technological

Social

Political

Economic

Competition

Points Received: 5 of 5

Comments:

Question 15. Question :

Casey has finally finished his Saturday chores and is preparing for a little “me time” away from the house and family. He and his wife have agreed on a budget of $50 for his weekly Saturday outings with his buddies. They are debating whether to play golf, watch the game at the local sports bar, or visit the car show as they only have funds for one of these. What environmental force are Casey and his friends experiencing?

Technological

Social

Political

Economic

Competition

Points Received: 5 of 5

Comments:

Question 16. Question :

Select the definition that best describes the concept of a persona.

A set of psychological traits used in identifying advertising.

A fictional name and set of characteristics describing a market segment.

The demographic traits of a group of consumers.

A set of characteristics used in setting price.

A segmentation strategy based on the beliefs of consumer.

Points Received: 0 of 5

Comments:

Question 17. Question :

The quantitative (numerical) segmentation factors that help a marketing manager decide where, and to whom, to sell the firm’s products such as age, race, gender, and income are known as:

lifestyle choices.

communications planning.

demographics.

market planning.

numeric profile.

Points Received: 5 of 5

Comments:

Question 18. Question :

Patty’s Party Palace plans all year for their Halloween spectacular specializing in adult versions of animated characters such as Snow White and the Little Mermaid. Which subset of behavioristic segmentation would Patty most likely use?

Heavy/light user

Price

Psychographic

Occasion

Holiday

Points Received: 0 of 5

Comments:

Question 19. Question :

Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?

Psychographic

Demographic

Branded

Price

Geographic

Points Received: 5 of 5

Comments:

Question 20. Question :

The firm that makes Betty Sue’s Down Home Pork Rinds found that their best customers enjoy NASCAR, pro wrestling, family gatherings, and are politically conservative. These are considered to be the __________ of the market segment

demographics

psychographics or lifestyle

social planning elements

customer attributes

media choices

quiz 3

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

International fast food chains like McDonalds and Pizza Hut

Starbucks outlets operating within Target stores

Toyota and its network of independent franchised dealers

Licensed bottlers that bottle and sell soft drinks to retailers

Hotel chains like the Ritz Carlton and Shangri-La (Page Ref: 347)

Points Received: 5 of 5

Comments:

Question 2. Question :

Ford and its network of independent franchised dealers is an example of a __________.

manufacturer-sponsored retailer franchise system

manufacturer-sponsored wholesaler franchise system

service-firm-sponsored retailer franchise system

service-firm-sponsored equity strategic alliance

manufacturer-and-service-sponsored joint venture (Page Ref: 346)

Points Received: 5 of 5

Comments:

Question 3. Question :

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Limiting market complexity

Reducing control over the system

Expanding sales and market coverage

Decreasing marketing needs and costs

Minimizing mass customization of products (Page Ref: 349)

Points Received: 5 of 5

Comments:

Question 4. Question :

George is buying his first house. He has spent a month looking at houses and comparing them on attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting __________.

variety-seeking buying behavior

complex buying behavior

consumer capitalism

dissonance-reducing buying behavior

marketing myopia (Page Ref: 150)

Points Received: 5 of 5

Comments:

Question 5. Question :

A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?

Need recognition

Information search

Evaluation of alternatives

Purchase decision

Post-purchase behavior (Page Ref: 155

POOL 3)

Points Received: 5 of 5

Comments:

Question 6. Question :

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of __________.

alternative evaluations

the degree of buyer involvement

a product's rate of adoption

unexpected situational factors

postpurchase behaviors (Page Ref: 157-158)

Points Received: 5 of 5

Comments:

Question 7. Question :

Which type of retailer is most likely to require its employees to focus most on assisting customers as they shop?

Self-service retailer

Full-service retailer

Off-price retailer

Limited-service retailer

Convenience retailer (Page Ref: 376)

Points Received: 5 of 5

Comments:

Question 8. Question :

Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with Multiprint printers, and no two of the firm's models share the same specifications. What type of pricing does Multiprint use?

Product line pricing

Optional product pricing

Captive product pricing

By-product pricing

Product bundle pricing (Page Ref: 316)

Points Received: 5 of 5

Comments:

Question 9. Question :

Retailers such as Costco and Walmart charge a constant, daily low price with few or no temporary price discounts. This is an example of __________.

competition-based pricing

everyday low pricing

cost-plus pricing

break-even pricing

penetration pricing (Page Ref: 293)

Points Received: 5 of 5

Comments:

Question 10. Question :

Department stores such as Kohl's and Macy's practice high-low pricing by __________.

charging a constant, everyday low price

providing few or no temporary price discounts

increasing prices temporarily on select products

having frequent sale days for store credit card holders

underpricing most consumer items (Page Ref: 293)

Points Received: 5 of 5

Comments:

Question 11. Question :

Competitors are most likely to react to a price change when __________.

a large number of competitors are involved

the product is uniform

the buyers are not well informed about product features

buyers are not well informed about price differences

the products are not uniform (Page Ref: 326)

Points Received: 5 of 5

Comments:

Question 12. Question :

Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here?

Exponential marketing

Formulated marketing

Entrepreneurial marketing

Affinity marketing

Ambush marketing (Page Ref: 535

POOL 5)

Points Received: 5 of 5

Comments:

Question 13. Question :

When a competitor cuts its price, a company should __________ if it believes it will not lose much market share or would lose too much profit by cutting its own prices.

reduce its production costs

reduce its marketing costs

maintain its current prices and profit margin

increase its marketing budget to raise the perceived value of the product

increase its production costs to improve the quality of the product (Page Ref: 327)

Points Received: 0 of 5

Comments:

Question 14. Question :

A university enrolled 200 graduate students in the Fall of 2011. However, the enrollment rate was only slightly affected following a 12 percent hike in tuition the following Fall. This illustrates a(n) __________ demand.

derived

negative

highly elastic

composite

inelastic (Page Ref: 168

POOL 6)

Points Received: 5 of 5

Comments:

Question 15. Question :

Canine Couture is launching a new line of hand-stitched doggy duds made from silk, cashmere, and linen. Couture has intentionally limited production and set prices for the new line at about four times the average price for other pet clothes in hopes of creating a prestige line. What pricing strategy is Canine Couture using?

Cost-plus

Value-added

Product line

Skimming

Segmented

Points Received: 5 of 5

Comments:

Question 16. Question :

What concept does the following formula “percent of change in quantity divided by the percent of change in price” represent?

Breakeven

Contribution margin

Price mark-up

Elasticity

Marginal analysis

Points Received: 5 of 5

Comments:

Question 17. Question :

Sam was visiting her grandparents during Spring Break and was appalled when they insisted on going to dinner at 5:30 to get the Early Bird Specials. What type of pricing strategy is making Sam insane?

Value-added

Everyday low prices

Skimming

Segmented

Cost-plus

Points Received: 5 of 5

Comments:

Question 18. Question :

John and Robin run a small, but trendy, craft beer and pizza restaurant in a part of town that has a number of nighttime and dining options. The couple are discussing raising their prices on their “pint and slice” after-work special; however, they are concerned that their customers may decide that the new price is too high and sales will drop. What pricing concept is worrying John and Robin?

Consumer constructivism

Everyday low prices

Elasticity

Skimming

Cost-plus

Psychological pricing

Points Received: 0 of 5

Comments:

Question 19. Question :

Reindeer Games, a new Christmas-themed video, pizza, and ice cream restaurant targeting families with young children, is located in an area that is also home to Chucky Cheese and a bounce activity center. As both of the latter are well established, the owner of Reindeer Games decided to launch her business with pricing on games and pizza parties about 20% lower than her competitors. What pricing strategy is Reindeer Games using for their launch?

Value-added

Everyday low prices

Penetration

Skimming

Segmented

Cost-plus

Question 20. Question :

Cats and Rats is a tablet game that allows players to be one or the other and try to outsmart their opponents. In order to win, the players need an occasional energy boost in the form of a nap, which is free, or the player can pay for Cat Treats or Cheese Nibbles for their cat or rat. What form of pricing is this?

Penetration

Value-added

Freemium

Skimming

Segmented

Points Received: 0 of 5

Comments:

quiz 4

A(n) __________ is a set of symbols that the sender transmits.

encoder

feedback loop

message

media

decoder (Page Ref: 415)

Question 2. Question :

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) __________ appeal.

rational

structural

emotional

moral

standard (Page Ref: 417)

Question 3. Question :

Display media includes __________.

newspapers

magazines

television

company websites

billboards (Page Ref: 419)

Question 4. Question :

__________ is very believable because news stories, features, sponsorships, and events seem more real and believable to readers than ads do.

Differentiated marketing

Public relations

Direct marketing

Sales promotion

Personal selling (Page Ref: 425)

Question 5. Question :

HP's advertising agency assembles words and illustrations into an advertisement that conveys the company's intended brand message. In the context of the communication process, HP is __________.

messaging

encoding

sending

decoding

responding (Page Ref: 415)

Question 6. Question :

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the __________ function of public relations.

press relations

product publicity

investor relations

lobbying

development (Page Ref: 454)

Question 7. Question :

Which of the following is true about the customer sales force structure?

Customer sales force structure is a combination of territorial sales force structure and product sales force structure.

Each salesperson is assigned to an exclusive geographic area and sells the company's full line of products or services to all customers in that territory.

Salespersons specialize in only a particular product line as the company produces numerous and complex products.

Companies using customer sales force structure tend to ignore the importance of long-term relationship building with customers.

Separate sales forces are set up for different industries, serving current customers versus finding new ones, and serving major accounts versus regular accounts. (Page Ref: 469)

Question 8. Question :

Which of the following statements is most likely true about radio as an advertising medium?

Radio advertising is typically quite expensive.

Radio ensures good attention from the target audience.

Radio offers very low audience selectivity.

Radio prohibits the use of segmentation strategies.

Radio advertising is characterized by good local acceptance. (Page Ref: 447)

Question 9. Question :

Which of the following is a disadvantage of using direct mail as an advertising medium?

IN Low audience selectivity

No flexibility

Severe ad competition

Relatively high cost per exposure

Lack of personalization (Page Ref: 447)

Question 10. Question :

A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of __________.

broadcasting

buzz marketing

narrowcasting

media multitasking

personal selling (Page Ref: 448)

Question 11. Question :

Monty Boyd, an account manager, travels frequently on West Coast Airlines. Monty earns points for every mile he flies, and he will soon have enough points to receive a free airline ticket. West Coast Airlines is attempting to build a strong customer relationship with Monty through a __________.

trade promotion

promotional product

rebate offer

point-of-purchase promotion

frequency marketing program (Page Ref: 483)

Question 12. Question :

Which of the following questions would help a marketer evaluate the return on a sales promotion investment?

Was the sales force successful in filtering out the good prospects from the poor ones?

Did customers enjoy the events associated with the promotion?

Did customers receive high-quality promotional products?

Did the promotion attract new customers or more purchasing from current customers?

Were channel intermediaries effectively positioned to ensure a seamless supply of products? (Page Ref: 488)

Question 13. Question :

Which of the following is a potential drawback of using web-based technologies for making sales presentations and servicing accounts?

Web-based technologies lower the overall efficiency of salespeople.

The cost of the technology outweighs the advantages gained through eliminating travel.

Web-based technologies can intimidate salespeople or clients who are unfamiliar with them.

Salespeople who use web-based technologies tend to be less attentive to customer needs.

Online selling usually takes more time than direct selling. (Page Ref: 477)

Question 14. Question :

Which of the following best explains why companies are adopting the team selling approach to service large, complex accounts?

Products have become too complicated for one salesperson to handle a large company's needs.

Customers prefer dealing with many salespeople rather than one sales representative.

Job rotation, an integral part of team selling, keeps workers motivated and boosts their morale.

Team selling facilitates the evaluation of individual contributions.

With team selling, companies are not required to train the outside sales force any longer. (Page Ref: 471)

Question 15. Question :

A five-foot-high cardboard display of Terry the polar bear, mascot of Terry's protein shake, next to the shelf containing Terry's products in a supermarket, is an example of a(n) __________.

sample

point-of-purchase promotion

business promotion

IN advertising specialty

rebate (Page Ref: 484)

Question 16. Question :

All of the following are forms of direct marketing EXCEPT __________.

personal selling

point-of-purchase promotion

telemarketing

direct-mail marketing

kiosk marketing (Page Ref: 500)

Question 17. Question :

Which of the following terms refers to a 30-minute television advertising program that markets a single product?

Social media

Digital catalog

Telemarketing

Blog

Infomercial (Page Ref: 503)

Question 18. Question :

Florian Fasteners recently introduced a new line of products. In order to promote its product, it sent samples to the addresses of a few select customers. Which of the following types of marketing is evident from this example?

Direct-mail marketing

Telephone marketing

Direct-response TV marketing

Mobile marketing

Kiosk marketing (Page Ref: 518)

Question 19. Question :

How has do-not-call legislation helped direct marketers?

Marketers are compensated by the Federal Trade Commission for lost sales caused by the laws.

Direct marketers have outsourced their activities to firms that are exempt from such laws.

Direct marketers have developed kiosks as an alternative to telemarketing.

Telemarketers are allowed to call customers for a small fee.

Telemarketers have developed opt-in calling systems. (Page Ref: 503)

Question 20. Question :

Green Gardens is a click-and-mortar company that sells gardening and landscaping goods and equipment. When customers are unable to find a product they need on the shelves of their local Green Gardens store, customers order the product online with the help of the in-store ordering machine. Which of the following best describes the ordering machine?

Kiosk

IN Digital catalog

Podcast

Tablet

Online networks (Page Ref: 504)