Saint MBA565 week 6 quiz (april 08, 2014)

1. ________ occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs. (Points : 5) Psychological pricing
Loss-leader pricing
Product-form pricing
Customer-segment pricing
Price discrimination

Question 2. 2. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy. (Points : 5) discontinuing revising decreasing members of increasing members of scrapping

Question 3. 3. ________ involves conflict between members at the same level within the channel. (Points : 5) Vertical channel conflict Circular channel conflict Multichannel conflict Horizontal channel conflict None of the above

Question 4. 4. Companies often raise their prices by more than the inflationary cost increases as preparation for further inflation or government price controls. This practice is known as ________. (Points : 5) anticipatory pricing delayed quotation pricing escalator pricing unbundling discount pricing

Question 5. 5. The three elements of the services mix for retailers includes ________. (Points : 5) target marketing breath and depth transition zone direct product profitability ancillary services

Question 6. 6. ________ means resorting to a neutral third party who is skilled in conciliating the two parties' interests. (Points : 5) Co-optation Negotiation Mediation Arbitration Diplomacy

Question 7. 7. In competitive markets with low entry barriers, the optimal channel structure will inevitably ________ over time. (Points : 5) become cumbersome harden stay the same increase change

Question 8. 8. Traditionally, ________ has operated as the major determinant of buyer choice. (Points : 5) promotion packaging placement distribution price

Question 9. 9. The decline in the average cost of production with accumulated production experience is called the ________. (Points : 5) demand curve cost curve learning curve cost target indifference band

Question 10. 10. There are several mechanisms for effective channel conflict management. These include the following, EXCEPT ________. (Points : 5) frequent vendor switching superordinate goals co-optation diplomacy mediation

Question 11. 11. Price elasticity depends on the magnitude and direction of the price change. If may differ for a price cut versus a price increase. When the price changes have little or no effect, there might exist a ________ for your product. (Points : 5) selective price price indifference band substitute product promotional price collective price

Question 12. 12. Value pricing is not a matter of simply setting lower prices; it is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality and lowering prices significantly to attract a large number of ________ customers. (Points : 5) expert price-orientated value-conscious product-orientated none of the above

Question 13. 13. Auction-type pricing is becoming very popular due to the Internet. The three types of auction pricing include sealed-bid auctions, descending bids auctions, and ________. (Points : 5) EDLP auctions ascending bid auctions high-low bid auctions going-rate bidding auctions value pricing auctions

Question 14. 14. A firm first decides where it wants to position its market offering. A company can pursue any of five major objectives through pricing. Which of the following is NOT one of these objectives? (Points : 5) Predatory pricing Survival Maximum current profit Maximum market share Product-quality leadership

Question 15. 15. ________ are existing companies that have added an online site for information and/or e-commerce. (Points : 5) Store locations Brick-and-click firms Brick-and-mortar firms Pure-click firms None of the above

Question 16. 16. ________ warehouses store goods for moderate to long periods of time. (Points : 5) Distribution Automated Storage Company-owned Local

Question 17. 17. Retailers can locate their stores in the central business district, a regional shopping center, ________, a shopping strip, or within a larger store. (Points : 5) suburbia town centers strip malls a freestanding location a community shopping center

Question 18. 18. Today, ________ is partially reversing the fixed pricing trend. (Points : 5) volume discounting big-box retailing the Internet high-margin niching all of the above

Question 19. 19. Integrated logistics systems (ILS) involves materials management, ________, and physical distribution, aided by information technology. (Points : 5) information flow systems material flow systems cash flow systems product management systems none of the above

Question 20. 20. One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, and ________. (Points : 5) wider brand recognition more locations branded merchandise "fresh" merchandise more advertising