SAINT LEO MBA565 MODULE 7 DISCUSSION
Question # 00102687
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Updated on: 09/12/2015 12:24 PM Due on: 09/23/2015
You want to introduce a new product. You already have a successful brand in a different product category than the new product you plan to introduce. You are contemplating using the same brand name (brand extension) for the new product. What factors should you consider before making this decision?
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Solution: SAINT LEO MBA565 MODULE 7 DISCUSSION