Rutgers STATISTICS 390 - Improved SEO is a goal of every

1. Improved SEO is a goal of every type of blog? (Points : 2)

True

False

Question 2.

2. One benefit of being a Fashion Blogger is they sometimes get invited to attend Fashion Shows (often called "The Runway"). (Points : 2)

True

False

Question 3.

3. The best way to drive traffic to your blog is by creating content your audience wants to link to. (Points : 2)

True

False

Question 4.

4. The choice of which Tumblr theme used on your blog does not measurably impact the effectiveness of your blog as long as your messaging is what you want it to be. (Points : 2)

True

False

Question 5.

5. Tumblr has an animated GIF feature anyone can use that makes it super easy to create animated GIFs on Tumblr. (Points : 2)

True

False

Question 6.

6. Google Project Glass is a major new way for artists to blog today. (Points : 2)

True

False

Question 7.

7. VSEO stands for Vimeo Search Engine Optimization (Points : 2)

True

False

Question 8.

8. YouTube Analytics can tell you who your real audience is (who view your videos). (Points : 2)

True

False

Question 9.

9. You can send up to 125 DM (Direct Messages) a day (Points : 2)

True

False

Question 10.

10. Facebook was founded in 2006 (Points : 2)

True

False

Question 11.

11. On Facebook Photos and Videos provide the most engagement from fans (Points : 2)

True

False

Question 12.

12. Google Plus is used by Artists to provide interactive tours of their work (Points : 2)

True

False

Question 13.

13. Google Plus is the favored medium of Photographers (Points : 2)

True

False

Question 14.

14. Facebook Graph Search can locate people who like a page and are of a certain age. (Points : 2)

True

False

Question 15.

15. Reddit posts can be gamed, manipulated and solid research has done to prove it. (Points : 2)

True

False

Question 16.

16. A video can go viral within a day (Points : 2)

True

False

Question 17.

17. People generally share videos with their friends or the world because the video makes them feel a certain way. (Points : 2)

True

False

Question 18.

18. Metcalfe's law says the value of a sharer of information is directly proportional to the number of people they can talk to at work. (Points : 2)

True

False

Question 19.

19. Creating the video is the most expensive part of making it go viral (Points : 2)

True

False

Question 20.

20. It takes writing 25 titles for a piece of content to come up with one or two good ones (Points : 2)

True

False

Question 21.

21. Spending 75% of your time writing titles for your content is recommended by Upworthy.com in order to get your content to be clicked on as much as it can be (and ultimately go viral) (Points : 2)

True

False

Question 22.

22. Emotional Impact is common to all every viral theory.

(Points : 2)

True

False

Question 23.

23. Viral content tends to be factual in nature. (Points : 2)

True

False

Question 24.

24. Decoding the "World's Emotions" is possible using a combination of Social Media Listening and Text Analytics. (Points : 2)

True

False

Question 25.

25. Gabriel Tarde was the first person who defined influence as it is generally understood today (Points : 2)

True

False

Question 26.

26. Context of the influencer is more important than the influencer Klout score (Points : 2)

True

False

Question 27.

27. Influence is both online and offline (non - digital) (Points : 2)

True

False

Question 28.

28. In the case of a restaurant an example of Social Proof (as per our Section 7 discussion) is when customers have left negative reviews about the establishment. (Points : 2)

True

False

Question 29.

29. The lower your Klout Scores, the more influential you are. (Points : 2)

True

False

Question 30.

30. A Facebook post from Elon Musk promoting the SpaceX program is an example of the Authority Use Case in Social Media. (Points : 2)

True

False

Question 31.

31. Most artists use LinkedIn as a bookmark to link up other social media accounts with their LinkedIn account (Points : 2)

True

False

Question 32.

32. People use LinkedIn more than Facebook or Twitter (Points : 2)

True

False

Question 33.

33. Online reputation is important to guard as Google, in particular, is getting better at aggregating information and uncovering skeletons in your closet. (Points : 4)

True

False

Question 34.

34. LinkedIn is seen as the best social network for Business to Business networking. (Points : 2)

True

False

Question 35.

35. Linkedin recommendations are used to crowdsource the evaluation of member profiles for member skillsets. (Points : 2)

True

False

Question 36.

36. Referring to Section 3 material, Photos are the most shared form of Social Media in Facebook and Twitter

(Points : 2)

True

False

Question 37.

37. Referring to Section 4 material (Twitter) #ff is shorthand for Follow back your Followers

(Points : 2)

True

False

Question 38.

38. Twitter is one of the quickest ways to for people to communicate and respond to each other.

(Points : 2)

True

False

Question 39.

39. One advantage of Facebook for Artists - the more friends on Facebook you have, the more chances for your work to be seen, not just by your Friends, but your Friends of Friends

(Points : 2)

True

False

Question 40.

40. Referring to the material in Section 7, Influence, only certain people have online influence

(Points : 2)

True

False

Question 41.

41. Given the material in Section 7, Influencers Basic, would it be fair to say that our ideas of Influence, as it is currently defined, began little more than 100 years ago?

(Points : 2)

True

False

Question 42.

42. In order to monitor and repair your online reputation (or of any entity being monitored) you need to first know what is being said about you (or the entities/organizations) your monitoring.

(Points : 2)

True

False

Question 43.

43. One of the reasons Instagram has become so successful - it makes it very easy to take a photo and make it look semi-professional and share it on your social networks.

(Points : 2)

True

False

Question 44.

44. Transmedia Storytelling is learning to tell the same story in several different mediums.

(Points : 2)

True

False

Question 45.

45. Conducttr is a Transmedia Planning and Production platform that can instrument a large/complex Transmedia Storytelling campaign.

(Points : 2)

True

False

Question 46.

46. Foursquare is a geo-location platform often used for Artists and can help build awareness and reputation, as well as generate sales.

(Points : 2)

True

False

Question 47.

47. GeoLocation technologies are very powerful, but also have some implications for online privacy causing many to hesitate adopting or opting in to their use.

(Points : 2)

True

False

Question 48.

48. SoLoMo stands for "Social, Local, Mobile" and is the next frontier of online marketing.

(Points : 2)

True

False

Question 49.

49. Geo-fencing is a protocol of SoLoMo that allows devices to detect you within 150 feet on an enabled check-in point (virtual location).

(Points : 2)

True

False

Question 50.

50. Final question - considering the nature of social media to be a successful Artist you have to make your work interesting enough that people want to share it.

(Points : 2)