Review the Module Project brief in Week 1, as appropriate, to re-familiarise
Question # 00267476
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Updated on: 04/30/2016 03:53 PM Due on: 05/31/2016

Review the Module Project brief in Week 1, as appropriate, to re-familiarise
yourself with the project and the deliverables.By Day 7 you will develop and submit the third part of your Module Project: your complete marketing research report (1500 words). This report must be submitted in the format that you will find on p. 256 of the Wilson (2011) textbook. The final part of the report will include:A presentation and discussion of the findings from your secondary researchThe conclusions to your reportRecommendations that you would provide to the company based on your researchA discussion on how you have ensured that you have undertaken your research in an ethical mannerAn explanation of how your research is aligned with the ethos of the companyA reflection on how this report was carried out, and an indication of further research that you could undertake in order to improve on the report and meet its objectivesBy Day 7, submit Part 3 of your Module Project. Part 1 and Part 2 of this project in the attachments with the requires and answers References:Aichner, T. & Jacob, F. (2015) ‘Measuring the degree of corporate social media use’, International Journal of Market Research,57 (2), pp.257-275. http://www.warc.com.liverpool.idm.oclc.org/Content/ContentViewer.aspx?MasterContentRef=9b6c0505-9619-4522-a101-3b3431b4e336&q=Aichner+Measuring+the+degree+of+corporate+social+media+use&CID=A104155&PUB=JMRSAugust, S. (2014) ‘Big data and the future of market research’, Research World,2014 (49), pp.48-50.Charlton, G. (2013) How O2 uses advanced analytics for customer retention [Online]. Econsultancy.com Limited. Available from: https://econsultancy.com/blog/63428-how-o2-uses-advanced-analytics-for-customer-retention (Accessed: 5 May 2015).Costa e. Silva, S. & Duarte, P. (2014) ‘Suggestions for international research using electronic surveys’, Marketing Review,14 (3), pp.297-309.Lewis, I. (2012) ‘The future of market research’, International Journal of Market Research,54 (1), pp.11-13.Phillips, S. (2014) ‘The future of market research’, Research World,2014 (47), pp.38-47.Sasu, C. (2011) ‘A managerial perspective on international marketing research’, Scientific Annals of the ‘Alexandru Ioan Cuza’ University of Iasi,58 (Special Issue), pp.137-149.Warner, A. (2014) ‘What is the future of market research?’ Research World,(46), pp.65-66.Anonymous (2009) ‘WARC: “online research”’, 4-5 March 2009, London’ EBSCO. 51 (4), TY: CONF. Warc LTD. pp.550-553.Cooke, M. & Buckley, N. (2008) ‘Web 2.0, social networks and the future of market research’, International Journal of Market Research,50 (2), pp.267-292.Douglas, S.P. & Craig, C.S. (2006) ‘On improving the conceptual foundations of international marketing research’,Journal of International Marketing,14 (1), pp.1-22.Oxley, M. & Carnot, A. (2001) ‘Is the internet the future of market research? Will online research take over the MR world? Europe-wide research points the way forward’,ADMAP,36 (416), pp.51-54.Roberts, J. (2009) ‘The market research crystal ball’, Marketing Week,32 (17), p.96.Gordon, W. & Valentine, V. (2000) ‘The 21st century consumer’, International Journal of Market Research,42 (2), pp.185-206.Young, R.B. & Javalgi, R.G. (2007) ‘International marketing research: a global project management perspective’,Business Horizons,50 (2), pp.113-122.

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Solution: Review the Module Project brief in Week 1, as appropriate, to re-familiarise