Review the Module Project brief in Week 1, as appropriate, to re-familiarise

Question # 00267476 Posted By: neil2103 Updated on: 04/30/2016 03:53 PM Due on: 05/31/2016
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Review the Module Project brief in Week 1, as appropriate, to re-familiarise
yourself with the project and the deliverables.By Day 7 you will develop and submit
the third part of your Module Project: your complete marketing research report (1500
words). This report must be submitted in the format that you will find on p. 256 of
the Wilson (2011) textbook. The final part of the report will include:A presentation
and discussion of the findings from your secondary researchThe conclusions to your
reportRecommendations that you would provide to the company based on your researchA
discussion on how you have ensured that you have undertaken your research in an
ethical mannerAn explanation of how your research is aligned with the ethos of the
companyA reflection on how this report was carried out, and an indication of further
research that you could undertake in order to improve on the report and meet its
objectivesBy Day 7, submit Part 3 of your Module Project.

Part 1 and Part 2 of this project in the attachments with the requires and answers


References:Aichner, T. & Jacob, F. (2015) ‘Measuring the degree of corporate social
media use’, International Journal of Market Research,57 (2), pp.257-275.
http://www.warc.com.liverpool.idm.oclc.org/Content/ContentViewer.aspx?MasterContentRef=9b6c0505-9619-4522-a101-3b3431b4e336&q=Aichner+Measuring+the+degree+of+corporate+social+media+use&CID=A104155&PUB=JMRSAugust,
S. (2014) ‘Big data and the future of market research’, Research World,2014 (49),
pp.48-50.Charlton, G. (2013) How O2 uses advanced analytics for customer retention
[Online]. Econsultancy.com Limited. Available from:
https://econsultancy.com/blog/63428-how-o2-uses-advanced-analytics-for-customer-retention
(Accessed: 5 May 2015).Costa e. Silva, S. & Duarte, P. (2014) ‘Suggestions for
international research using electronic surveys’, Marketing Review,14 (3),
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of Market Research,54 (1), pp.11-13.Phillips, S. (2014) ‘The future of market
research’, Research World,2014 (47), pp.38-47.Sasu, C. (2011) ‘A managerial
perspective on international marketing research’, Scientific Annals of the
‘Alexandru Ioan Cuza’ University of Iasi,58 (Special Issue), pp.137-149.Warner, A.
(2014) ‘What is the future of market research?’ Research World,(46),
pp.65-66.Anonymous (2009) ‘WARC: “online research”’, 4-5 March 2009, London’ EBSCO.
51 (4), TY: CONF. Warc LTD. pp.550-553.Cooke, M. & Buckley, N. (2008) ‘Web 2.0,
social networks and the future of market research’, International Journal of Market
Research,50 (2), pp.267-292.Douglas, S.P. & Craig, C.S. (2006) ‘On improving the
conceptual foundations of international marketing research’,Journal of International
Marketing,14 (1), pp.1-22.Oxley, M. & Carnot, A. (2001) ‘Is the internet the future
of market research? Will online research take over the MR world? Europe-wide
research points the way forward’,ADMAP,36 (416), pp.51-54.Roberts, J. (2009) ‘The
market research crystal ball’, Marketing Week,32 (17), p.96.Gordon, W. & Valentine,
V. (2000) ‘The 21st century consumer’, International Journal of Market Research,42
(2), pp.185-206.Young, R.B. & Javalgi, R.G. (2007) ‘International marketing
research: a global project management perspective’,Business Horizons,50 (2),
pp.113-122.


 
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