Research the pricing strategies of a company. Please select a

Unit VI Research Paper 
Weight: 10% of course grade
Grading Rubric
Due: Tuesday, 07/09/2019 11:59 PM (CST)
Instructions
Research the pricing strategies of a company. Please select a company you have not yet researched in this course. Review the theoretical pricing strategies discussed in Chapter 12 of the textbook, and apply them to the company you have chosen.
After providing a brief overview of the company, please include the following items in your research paper.
How does the pricing process within your researched company operate?
Based upon your research, what new product pricing strategies, described in Chapter 12 of the textbook, do you believe the company is using?
How does the pricing portion of the marketing mix influence the other three elements of the marketing mix (product, place, and promotion)? Use the company to support your discussion.
What would you recommend to this company with respect to its pricing strategies? Include a discussion around potential ethical implicat

paper 2

Weight: 12% of course grade
Grading Rubric
Due: Tuesday, 07/16/2019 11:59 PM (CST)
Instructions
In application of the concepts learned in this course, you will now compile a strategic marketing plan for a new start-up business that works in the business-to-business (B2B) sector. Your primary customer needs to be another business. For your start-up, think about a business that you would hypothetically like to start someday.
Compile a strategic marketing plan following the guidelines below (feel free to use the headings below as your section titles).
Company
What is the name of your company? (Be creative!)
What are the primary products or services your company will offer?
Target Market
Who is your primary target market? (Remember, this should be other businesses to align with the B2B requirement.)
Industry and Competitive Analysis
What are the trends in this industry? (Include citations to support your research.)
Who are the competitors, and how are they differentiated from your company?